Towards a level playing field: sport and gender in Australian media
The promotion of women in sport has been identified by the Australian Government as a key focus area for the future development of sport in Australia. The Australian Sports Commission (ASC) is working towards achieving greater recognition of women’s sport and female athletes in the media and improving leadership opportunities. The ASC engaged the Journalism and Media Research Centre at the University of NSW and Media Monitors Pty Ltd to undertake research that would provide a broad and rich picture of how much coverage there is of women’s sport and female athletes in radio, television and print media relative to the coverage of male sport, male athletes and mixed sport. The research also focused on how women’s sport and female athletes are portrayed: whether female athletes are routinely stereotyped, sexualised or trivialised in the media, and how they are depicted relative to male athletes.
Project Owner: Australian Sports CommissionYear commenced: 2010
Year completed: 2014
Status: Completed
Project ID: ID-221130-3098
Publications
| Title: | Towards a level playing field: sport and gender in Australian media - last updated January 2014 |
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| Type | Report |
| Details: | Available on the Clearinghouse for Sport website. *Please note: access to some Clearinghouse resources may be restricted for a number of reasons including adherence to commercial in confidence, copyright obligations and/or licence agreement terms and conditions. |
| Link: | https://www.clearinghouseforsport.gov.au/australian-sport-publication-archive/australian-sports-commission/asc_programs/australian_sports_commission_program_-_women/Towards_a_level_playing_field_-_Updated_Version.pdf |
| Access/Audience: | Restricted (contact owner for more information) |
| Date: | 2014 |
| Title: | Towards a level playing field: sport and gender in Australian media - January 2008-July 2009 |
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| Type: | Report |
| Details: | Available on the Clearinghouse for Sport website. *Please note: access to some Clearinghouse resources may be restricted for a number of reasons including adherence to commercial in confidence, copyright obligations and/or licence agreement terms and conditions. |
| Link: | https://www.clearinghouseforsport.gov.au/australian-sport-publication-archive/australian-sports-commission/asc_programs/australian_sports_commission_program_-_women/ASC_Towards_a_Level_Playing_Field_LR.pdf |
| Access/Audience: | Restricted (contact owner for more information) |
| Date: | 2010 |
Project owner
| Contact Name: | Australian Sports Commission |
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| Contact Information: | clearinghouse@ausport.gov.au |
Project Partner
| Organisation | Media Research Center, University of New South Wales |
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