Factors Influencing participation
Different people will volunteer, or not, for various personal or societal reasons that will change across their individual life course. 1, 2
The term 'volunteering' covers a diverse range of activities and includes formal volunteering (which takes place within organisations in a structured way), informal volunteering (self-directed acts, outside of a formal organisation), and online volunteering, which may be formal or informal. Volunteering may be private or corporate (organised or endorsed by a person's workplace), regular, or singular, e.g., at sports events. 1, 3, 4, 5, 34
Participant experience research can help clubs and organisations understand the attributes of broad categories of people and how different types of participants (both existing and potential) can be encouraged to start, continue, or increase their volunteering. Examples of these types of studies include the Australian Sports Commission’s 2014 ‘Market Segmentation for Sport’ research and the Archetypes included in the 2021 ‘Future of sport volunteering’ report. 2, 6, 7
Motivators










Facilitators and barriers
- Having fun/enjoyment. 9, 10, 11, 12
- Feeling good (self-esteem, happiness, connecting and contributing to community, helping others, being part of something). 4, 9, 11, 12, 13, 14, 15, 63
- Social relationships, sense of camaraderie, belonging, supportive networks. 1, 10, 11, 16, 17, 63
- Having a sense of meaning, purpose, and like they are ‘making a difference. 11, 13, 15, 18, 33
- Developing skills, personal growth, enhancing employment prospects. 7, 14, 16, 17, 19, 20
- Personal connection (e.g., having played/playing, or a child participating in the sport). 9, 12, 15, 20, 21, 22, 23, 24
- To be a role model for and spend time with their child/ren. 12
- Volunteer identity (e.g., previous volunteer experiences in sport or other field). 17, 22
- Having time available to volunteer. 11
- Having a parent who volunteer/ed. 13, 25
- Volunteer opportunities that are easy to find, understand, start, stop, change, and recommence. 7
- Quality volunteer experiences (safe, respectful, supportive, inclusive, using skills effectively, autonomy). 4, 7, 12, 18, 26, 27, 28, 29, 30
- Clear communication of expectations and guidelines, how their work contributes to strategic direction and broader social outcomes. 6, 7, 18
- Receiving relevant training. 1, 6, 7, 15, 18, 24
- Being recognised. 1, 6, 7
- Respect from athletes, coaches, and spectators [especially officials]. 15, 27
- Flexible models of volunteering (e.g., remote or hybrid opportunities, structuring roles around projects, snack-size tasks, or breaking roles into flexible components). 1, 4, 7, 18, 27
- Exchange of values. Feeling like they belong, are accepted, have something to contribute and gain (e.g., employment, quality time with children, building social connection). 7
- Time, work, family, other commitments. 6, 11, 15, 16, 18, 24, 31, 32, 33, 34, 62, 63
- Fear of commitment (that volunteering will take up too much time). 6, 7, 31, 62
- Community size (small-medium communities tend to have higher participation rates). 35
- Gender (men are more likely to volunteer, or volunteer in certain roles). 20, 60, 63
- Children no longer involved (e.g., aging out, or changing sport activities). 6
- Having a disability, special health care needs. 20, 25, 31, 34, 36, 63
- Not having a direct involvement/interest/passion for sport (either their own or a child/family member). 6, 31, 62
- Language and cultural barriers. 16, 20, 31, 34, 37, 63
- Being unemployed, having a lower income, or other financial constraints. 20, 24, 31, 33, 34, 63
- Costs (out-of-pocket expenses, travel, meals, training, specialist software/equipment). 4, 18, 61, 63
- Not knowing how to volunteer/help, never have been asked, don’t know what opportunities exist/match skills. 7, 11, 37, 38, 62
- Perceived experience/skill requirements (e.g., thinking they don't have the experience to be a committee member, fear of the unknown). 12, 32
- Negative experiences [especially officials or other volunteers who have been abused by other participants]. 12, 27
- Not having clear systems and processes to include new volunteers, teach them their roles, maintain engagement, and recognition. 7, 12, 60, 63
- Rigid and time-consuming roles, not fitting goals or interests of volunteers (e.g., having a young person who wants to develop administration skills directing parking traffic). 7, 62
- Bureaucratic procedures, perceived over-regulation/red tape, risk responsibility. 4, 9, 18, 24, 32
- Burnout, overwork, feeling the club is badly organised, and/or that it is someone else’s turn to step in. 7, 11, 24, 26, 32, 38
- Perceptions of an exclusive ‘inner circle’ of existing volunteers. 7, 12
- Organisation not being overtly welcoming to new volunteers. 7, 12, 62
- Poor advertising or communication of roles and in volunteer requests, e.g., not being inclusive or showing how ‘people like me’ can contribute, roles positioned as being onerous and difficult. 7, 11, 12
Facilitators and barriers
Articles
- How can we bolster Australia’s depleted army of volunteers to match the soaring demand for their services? Amanda Davies, The Conversation, (17 May 2023). The COVID-19 pandemic hit volunteering very hard. By June 2021, volunteer numbers in Australia had fallen by 37% from the start of the pandemic. To try to rebuild the ranks of volunteers, Volunteering Australia recently released a government-funded national strategy. It outlines 11 strategic objectives for the next ten years to secure the future of volunteering in Australian communities.
- National Sport Participation Strategy: Brief results, Australian Sports Commission, (accessed 9 November 2023). More than 6,600 Australians, including 2760 who currently volunteer in community sport, responded to the survey providing valuable insights into the sporting landscape. The figures below provide a breakdown of some of the survey respondent demographics and most commonly identified motivators and barriers to participating in sport.
- When it comes to volunteering in sport you told us that the biggest barrier was not knowing how you could contribute (61%), and that volunteering takes up too much time (54%).
- Other barriers were lack of confidence (44%), injury/poor health (17%), lack of interest (17%), inflexible timetables (14%), not inclusive enough (13%), inflexible roles (10%).
- Only 3% of respondents said there were no barriers to volunteering.
- Volunteer groups tap into 'elixir of youth' in WA after rebranding on social media, Kate Leaver, ABC Radio Perth, (16 February 2022). Keen to attract people aged in their 20s and better understand their hesitancy, Volunteering WA took the unusual step of employing a marketing agency to kickstart the sector's makeover. To kickstart the campaign, the agency enlisted the support of two Perth-based youth organisations, Oli Clothing and sunrise swimming and mental health group Cold Nips to tap into their networks of thousands on social media.
Facilitators and barriers
Books
- Sport Volunteering, Russell Hoye, Graham Cuskelly, Chris Auld, et.al., Routledge, (2019). The book focuses on the psychology of the voluntary experience, the challenges inherent in managing a volunteer workforce for not-for-profit and other groups, and the development of volunteers. It provides a perspective on the roles of volunteers in the development and delivery of sport in a range of contexts – events, clubs, associations and other non-profit groups – and explores important contemporary issues such as sustainability, diversity and the management of risk.
- Sports Volunteers Around the Globe: Meaning and Understanding of Volunteering and its Societal Impact, Kristin Hallmann, Sheranne Fairley (eds.), Springer, (2018). Includes 25 studies providing a comprehensive overview of volunteering in different countries (including Australia), such as motivations of volunteers, satisfaction of volunteers, their perceived cost and benefits, and many other areas.
Facilitators and barriers
Reports
- Non-playing roles and volunteering, data visualisation report, Australian Sports Commission, (updated April and October annually). The AusPlay volunteering module collects information about involvement in non-playing roles by adults (aged 15+) in sport and physical activity, and whether payment or other compensation was received for undertaking these roles. All results (except when year on year comparisons are displayed) are based on aggregated data collected from the start of the AusPlay volunteering module in July 2019, including data up to the latest AusPlay release.
- Sport Volunteering in Europe: Realities, opportunities and challenges, V4V: Skills acquired through volunteering in sport project, European Observatoire of Sport and Employment, (October 2023). This report is the first intellectual output from V4V, a major three-year collaborative partnership project, co-funded by the European Union’s Erasmus+ sport programme, consisting of 12 partners (national and international federations, universities and education bodies, sport and research institutes, and national, European and global umbrella organisations) all of whom have a deep interest in the promotion and development of sport volunteering. V4V was led and coordinated by the European Observatoire of Sport and Employment (EOSE). Key findings include:
- Facilitators - Most of all, volunteers want to be involved in a sport they feel passionate about. They like to feel needed by others, and they enjoy working as part of a team. They want to meet people and make new friends through sport. They want to make a positive difference to the lives of others.
Barriers - Lack of time in a busy life schedule is the biggest barrier. Over one third identified lack of recognition for volunteering efforts.
Many said potential volunteers lack the necessary financial resources.
- Facilitators - Most of all, volunteers want to be involved in a sport they feel passionate about. They like to feel needed by others, and they enjoy working as part of a team. They want to meet people and make new friends through sport. They want to make a positive difference to the lives of others.
- Youth Volunteering: Key Statistics, Volunteering Australia, (August 2023). The data presented here is taken from several sources, specifically Volunteering in Australia research undertaken in 2022 to inform the development of the National Strategy for Volunteering, the General Social Survey (GSS) 2019 and 2020, the Household Impacts of COVID-19 surveys (the February, March, April, and June waves).
- 25% of people aged 18-24 years volunteered formally (through an organisation or group) in 2022. This is an estimated 572,635 volunteers.
- Volunteers aged 15-24 are more likely than those in other age groups to volunteer for fewer hours. However, the proportion of young volunteers who volunteer for 100 hours or more increased significantly between 2019 and 2020.
- There are some differences by age in how people volunteer, though perhaps not as much as one might assume. Older people are relatively more likely to volunteer in person at an organisation or over the phone, whereas younger people were more likely to volunteer in the field or over the internet.
- Those aged 18 to 34 years are more likely to report financial reasons for not volunteering (25.5%) compared to those aged 35 to 54 years (16.7%) and those aged 55 years and over (9.3%).
- Older Australians were less likely to report a lack of suitable opportunities as a reason they do not volunteer. This indicates that younger volunteers may have more difficulty connecting with volunteering opportunities that interest them.
- Volunteering inclusion for people from CALD backgrounds, Carissa Jedwab, Volunteering Australia, (July 2023). There is a strong social and economic case for building culturally and linguistically diverse* (CALD) communities’ inclusion in structured forms of volunteering within organisations (‘formal volunteering’). Positive benefits such as improved social and cultural integration has been shown to have direct correlation to successful settlement of new arrivals, as well as building confidence, English language skills, and practical experience within an Australian workplace. Volunteers also impart valuable cultural capital that is of benefit to individuals, groups and volunteer involving organisations.
- Factors influencing older adults’ decisions to volunteer, Tim Windsor, Leeann Mahlo, Susan Gordon, et al., Volunteering Australia, (July 2023). To create sustainable opportunities that support volunteering among older adults, it is first important to understand the factors that influence older people’s decisions about whether to volunteer. Previous Australian research has identified the perceived need for training, a greater flexibility in and diversity of options available to volunteers, and more opportunities for intergenerational volunteering as key incentives identified by older adults. More recent Australian research identified the flexibility and variety of available roles and importance of feeling valued as a volunteer, along with opportunities for intergenerational and/or cross-cultural exchange, and ultimately, ability to derive meaning and sense of purpose as incentives. Barriers to volunteering include negative perceptions of volunteer activities, fear of ageism and concerns regarding increasing regulatory constraints on organisations, as well as out-of-pocket expenses (e.g., associated with transport/travel and telecommunications), and for most non-volunteers, being “too busy”.
- European Report on Skills Needs Identification: Situation, trends, perspectives and priorities for the sport and physical activity sector, European Observatoire of Sport and Employment, (March 2023). In every nation in Europe, the backbone of the sector is a network of sport clubs, most of which are volunteer-run and not-for-profit. The contribution of volunteers to the sport sector, which while not direct financing is worth billions of euros to the European sport sector and indeed sport would grind to a halt without volunteer input of time and effort to make sport happen in communities. In relation to benefits of volunteering, some of the key insights include:
- It will be important for the sector to promote the positives of volunteering as opposed to ‘exploiting’ volunteers at the expense of employing paid staff. It may be important in the future for organisations to have a clear volunteering strategy which, whilst valuing volunteering, also provides routes to accredited training/ qualifications for volunteers and opportunities for volunteers to transition to part-time or self-employed status perhaps through entrepreneurial training.
- The skills and attributes acquired through volunteering experiences in the sector should also be emphasised to support personal development as well as employability and career development. This could be a strong added value to encourage citizens to get involved in volunteering activities all over Europe.
- An organisation that uses services of volunteers should take care of improving their qualifications to prepare them for their roles. Nonformal education of volunteers must be an important element supporting sports volunteering.
- Understanding volunteer motivations and concerns in coaching and officiating basketball: implications for sport policy: Research summary, Meghan Casey, Jack Harvey, Melanie Charity, et al., Physical Activity and Sport Insights (PASI), (2023). It is positive that COVID-19 and associated restrictions do not appear to have severely negatively impact volunteer coaches and officials' intentions to return to basketball. Recruitment and retention of volunteers should focus on their motivations of fun, to help others and to support family and friends.
- Online volunteering: Unlocking untapped potential, Debbie Haski-Leventhal, Irit Alony, Paul Flemons, et al., Volunteering Australia, (November 2022). Online volunteering (also known as virtual volunteering, digital volunteering, or e-volunteering) is defined by two main components: the volunteering component and the online component. Like traditional volunteering, it is unpaid work which requires volunteers’ time investment and the creation of benefits for others. However, unlike traditional volunteering, it occurs fully or partially on the internet. Online systems play a crucial role in volunteer recruitment, facilitating tasks, and volunteers’ work and often involves specialised systems infrastructure, focusing on civic engagement. A study on the topic highlights how volunteering, even when done online, can still help meet the volunteers’ self-actualisation needs6 with unique advantages in information processing and communication.
- Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et al., Volunteering Australia, (October 2022). The focus of this report is the volunteer perspective. We explore the characteristics of volunteers and volunteering and how this has changed over the last decade and throughout the COVID-19 pandemic. The research draws on several data sources, including the ANUpoll series of surveys with the most recent data collected in April 2022.
- Volunteering in Australia 2022: The organisation perspective, Kirsten Homes, Patrick Dunlop, Leonie Lockston-Binney, et al., Volunteering Australia, (October 2022). As part of the Volunteering in Australia research, this report provides an important contribution to the evidence base informing the National Strategy for Volunteering. The focus of this report is the organisational perspective. We explore the characteristics of volunteer involving organisations and the challenges they are facing. The research draws on a literature review and several data sources. New data collection was undertaken through a survey and focus groups during May-June 2022.
- Understanding Motivations to Volunteer, Arthur Stukas, Sarah Wilson, Volunteering Australia, (September 2022). about This paper summarises the literature on volunteer motivations and argues that volunteer involving organisations should care why people volunteer, including their goals and motives for participating, because understanding motivations to volunteer offers a pathway toward enhancing volunteer recruitment and improving volunteer retention. Moreover, research on different types of motivations may allow insights into whether and how volunteers themselves benefit from volunteering in terms of their health and wellbeing, in addition to more specific goals they hope to achieve.
- The great (volunteer) resignation: An evidence-based strategy for retaining volunteers, Vivien Forner, Djurre Holtrop, Darja Kragt, et al., Volunteering Australia, (September 2022). This paper is intended to inform and guide the volunteering sector, national volunteering strategy and government policy to address the serious and ongoing decline in volunteer numbers. Our systematic review and meta-analysis of volunteer turnover research identified four factors that prevent volunteer turnover; 1) support from paid staff, supervisors, and peers, 2) affording volunteers autonomy, 3) roles where volunteers feel they are contributing productively, and 4) preventing burnout. Evidence-based recommendations for key actions that will have the greatest impact on minimizing turnover rates in volunteer involving organisations include: Increase social support – create stronger social connections and encourage support from staff, supervisors, and other volunteers. Improve the experience of autonomy – when possible, grant volunteers decision making authority, and when not possible, provide a clear rationale. Help volunteers feel productive – design volunteering tasks to be stimulating and clearly related to organisational goals. Minimize burnout – regularly check with volunteers if they have enough social, cognitive and physical resources to deal with their task demands.
- Corporate volunteering: Implications for policy and practice, Debbie Haski-Leventhal, Volunteering Australia, (September 2022). Corporate volunteering (or employee volunteering) is popular in Australia, with over three quarters of Australian companies offering such programs to their employees. It occurs when employers (not only corporate ones) demonstrate a commitment towards their employees’ volunteering by encouraging, organising, and enabling employees to volunteer as part of their work commitment. There are many motivations and benefits of corporate volunteering to all participating parties – the employers, employees, not-for-profits, and the community. These include instrumental, relational, and moral or altruistic drives.
- NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022). The purpose of this research is to explore the meaning and lived experience of multicultural volunteering in New South Wales (NSW), Australia. Whereas there is an emerging body of Australian and international research on the volunteer experiences of specific ethnic and cultural groups, there is no significant literature on the collective experience of those who do not predominantly identify as Anglo-Australian. This study reveals a number of new insights that will confirm with evidence and occasionally challenge the assumptions of those familiar with and new to multicultural volunteering.
- Pathways to culturally diverse volunteering towards COVID-19 recovery: research report, Mursha Gapasin, Thu-Trang Tran, Marijke Fotia, Volunteer West, (November 2021). The efforts and resources that facilitate volunteering in culturally diverse communities are less known. The Department of Families, Fairness, and Housing through the local Brimbank Melton Area commissioned Volunteer West to conduct a focused study to better understand the critical success factors for volunteer engagement among culturally diverse groups. The chosen cases were the Victoria State Emergency Service and the Dal Baba Bidhi Chand Sikh Temple.
- AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021). This report presents high-level information on nonplaying roles across all sport and physical activities. It then focuses on those in organised sport since this is where the vast majority occur. It examines whether these roles are all taken on by volunteers, who gets involved the most, what roles they take on and in which sports. The report also draws on other research projects conducted by the ASC that have identified different volunteer types and what drives them to become involved.
- General Social Survey, Australian Bureau of Statistics, (June 2021), latest release. During the time that the GSS was conducted in 2020, initiatives were in place to help reduce the spread of COVID-19 and support the economy. Because of changed methodology and the impact of COVID-19 restrictions on the Australian population, care should be exercised when making comparisons with previous years. This report provides a breakdown of the volunteer characteristics:
- Australians had volunteered for 489.5 million hours in 2020 and 596.2 million hours in 2019.
- One quarter (25%) of Australians aged 15 years and over participated in unpaid voluntary work through an organisation in 2020, lower than the 30% in 2019.
- Volunteering rates for males and females were similar at 23% and 26%.
- The most common types of organisations for which people volunteered were those relating to sport and physical recreation (31% of volunteers), religious groups (23%), and education and training (19%).
- The main reasons given by people who did not do any voluntary work through an organisation in the 12 months prior to the survey in 2020 were 'No time (family / work commitments)' (52%) and 'Not interested / no need' (33%).
- One third of Australians (33%) reported 'Always' or 'Often' feeling rushed for time. [this may impact willingness or ability to volunteer].
- The future of sport volunteering, Australian Sports Commission, (April 2021). While the sport sector has suffered from fragmentation and a lack of clear roles and responsibilities, there is a strong recognition across the sector that things must change. COVID-19 has shaken the sector with immediate concerns about the return of volunteers to sport. For many, this is the burning platform for change that is needed. While this report has been commissioned by the Australian Sports Commission, it is designed for everyone, whether you are a National or State Sporting Organisation, community sport club or a volunteer seeking to make change.
- Active Lives: Adult Survey, November 2019/20 Report, Sport England, (April 2021). Based on people having volunteered at least twice in the last 12 months Sport England found that men continue to be much more likely to volunteer in sport and activity (64% male; 36% female). This is in contrast to more general volunteering where men and women were equally represented. The roles undertaken also differ by gender, with women much less likely to referee or umpire, or coach or instruct, compared to men. Conversely, women are more likely to organise fundraising for sport and provide other help. The report also found that people from lower socio-economic groups were less likely to volunteer (making up only 11% of volunteers although they make up 31% of the population), and people with a disability, who make up 21% of the population, account for only 14% of volunteers. Regular volunteers have higher wellbeing scores than infrequent volunteers, who have higher scores than those who don’t volunteer. There’s a small positive association between volunteering and social and community development overall, but not between the different frequencies of volunteering.
- Leading and Managing in Tasmania’s Volunteer Sector Volunteer, Dr Toby Newstead, Dr Gemma Lewis, and the Volunteer Leadership Research Group, UTAS in partnership with Volunteering Tasmania, (2021). This report distils the findings of a study that sought to assess the current challenges, strengths, and opportunities to better support volunteer coordinators in their efforts to lead and manage within Tasmania’s Volunteer sector. Almost 300,000 Tasmanians volunteer. Approximately 200,000 of these are termed formal volunteers, in that they volunteer within an organisation. The remainder are informal volunteers who give their time in more self-organised community activities. This report focuses on formal volunteers. The findings of this study, coupled with leadership and management research, point to two key recommendations:
- Invest in providing and developing good leadership and management in the volunteer sector;
- Conduct further research to examine the challenges, strengths, and opportunities of volunteer leadership and management from volunteers’ perspectives.
- Participatory arts, sport, physical activity and loneliness: the role of volunteering, what works wellbeing, (December 2020). There is promising evidence that volunteering can improve wellbeing and alleviate loneliness in participatory arts, sport and physical activity. This review shows that volunteering can enhance wellbeing and/or reduce loneliness when taking part in participatory arts, sport and physical activity. However, the volunteering role can sometimes be challenging if the helper-helped relationship is not well-matched; resources for long-term volunteering are lacking; and if volunteers feel undervalued and without preparation and guidance. We recommend providing volunteer training and support and adequate resourcing to mitigate these effects.
- State of Volunteering in Victoria 2020, Volunteering Victoria, (October 2020). Across the 12 months of 2019, the value of volunteering to Victoria was $58.1 billion dollars. This includes the $19.4 billion it would cost to replace the labour that volunteers contribute to Victoria as well as $8.2 billion in contributions to Victoria’s Gross State Product. This represents a net return of approximately $3.70 on every dollar invested. It is also costing Victorian volunteers on average over $1,700 a year to volunteer. On average, volunteer-involving organisations (VIOs) are reimbursing only one dollar for every eight dollars a volunteer spends on volunteering. This means on top of their valuable time, volunteers are donating nearly $6.70 per hour to volunteer after reimbursements. This report outlines the hidden costs of volunteering, for both volunteers and VIOs. These findings should guide VIOs and governments on how to reduce the financial burden being placed on volunteers, which has the potential to exclude many who cannot afford the act of volunteering.
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities.
- The most common types of volunteering activities, among 12-13 and 16-17 year olds were: sport and recreation - 16% at age 12-13 and 19% at age 16-17.
- More parents of 12-13 year olds (24% of mothers and 23% of fathers) than 16-17 year olds (17% of mothers and 18% of fathers) volunteered for sport and recreation activities, possibly due to lesser involvement and supervision of their children's sporting activities when their children are older.
- Although similar numbers of mothers and fathers volunteered for sport and recreation organisations, more mothers than fathers volunteered for church or religious groups, community or welfare organisations, and school and children's groups.
- The data show that adolescents were more likely to volunteer if their parents volunteered, particularly their mother.
- Adolescents with special health care needs had lower odds of volunteering for sport and recreation groups (27 percentage points lower) than those without special health care needs, suggesting that their health care needs might limit their capacity to volunteer in activities of this type.
- Adolescents from high-income families (top third) had higher odds of volunteering for sporting and recreation groups (about 30 percentage points higher), and lower odds of volunteering for church or religious groups (45 percentage points lower) than adolescents from low-income families (bottom third). This may be associated with the cost of participating in particular activities, e.g., cost of uniforms.
- Compared to adolescents living in major cities, adolescents living in inner regional areas, or outer regional and remote areas had higher odds of volunteering for sport and recreation groups (1.4 and 1.5 times higher, respectively).
- Volunteering and Settlement in Australia: A snapshot, Volunteering Australia, Settlement Council of Australia, (May 2019). Volunteering Australia and the Settlement Council of Australia have conducted a National Survey on Volunteering and Settlement in Australia to inform our findings. Motivations to volunteer differ for everyone, however respondents were largely looking to contribute to society, make friends, improve their English or gain local work experience. Other key findings include:
- Research from McKinsey has found that companies that are more diverse are more likely to improve their customer orientation, employee satisfaction, and decision making. Further, companies that are more ethnically diverse are 35 per cent more likely to perform better than their industry partners.
- Volunteering has many benefits for both the volunteers and organisations. Volunteering is critical to building strong and resilient communities by encouraging economic participation, mitigating isolation and loneliness, and increasing social inclusion, community participation and cohesion. Volunteering can also lead to employment, by increasing workforce participation and helping people to develop key skills
- Volunteering can lead to employment by increasing workforce participation and connecting people to career paths that are better paid and more stable. 95% of employers believe that volunteering can be a credible way of gaining realwork experience to add to your resume. 85% of recruiters believe that volunteering is just as credible as paid work as long as it is relevant to the role or industry the person works in.92% of employers said that relevant volunteer experience gives candidates an advantage in job interviews.
- Volunteers can face a number of barriers that can detract from their volunteer experience. Volunteers frequently report that increasing red tape, a lack of flexibility and organisations refusing to reimburse for out-of-pocket expenses can act as an enormous deterrent and inhibit the things they do as volunteers.
- The Social and Economic Sustainability of WA’s Rural Volunteer Workforce, Kirsten Holmes, Amanda Davies, Leonie Lockstone-Binney, et al., Bankwest Curtin Economics Centre, Report No. 22/19, (February 2019). Study identified how rural communities in WA are addressing the challenges of recruiting and retaining volunteers at a time of unprecedented demographic change and increasing pressure on the rural volunteer workforce. It identified the critical role of volunteering in creating a sense of community wellbeing and delivering essential services in rural areas. It also presents the strategies volunteers and voluntary organisations are using to sustain the rural volunteer workforce.
- Leadership in volunteering survey, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link] The Ministerial Council for Volunteers (the Council) conducted a survey to seek the views of those who lead or coordinate volunteers. Findings from this survey helped to inform key points on strengthening and supporting volunteer leadership in Victoria. Key points identified by the survey for organisations were: valuing/recognition of volunteers; training/education; and, investing in efficiency and competitiveness.
- Volunteers in Victoria, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link] This report was developed to provide a contemporary narrative for volunteering. It also provides a summary of the known social benefits, economic value and current trends. Findings from this report highlight key trends, challenges and opportunities for volunteering, and have informed the development of strategic priorities to strengthen and support the volunteer sector in Victoria. Some key findings included:
- Most people volunteer because they want to help others and the community (66%), for personal satisfaction (62%), or to do something worthwhile (56%).
- 75% of Victorian volunteers had a parent who volunteered.
- Sport and recreation organisations attract the highest proportion of volunteers (32%), followed by education and training (25%, welfare and community (21 per cent), religious (19 per cent) and health organisations (11%).
- In regional Victoria, the sport and recreation (15%) and church and spiritual (10% sectors had the highest rates of weekly volunteering.
- Over 231,000 Victorians (48% of sport and recreation volunteers) reported contributing 50 hours or more per year, which equates to a minimum of nearly one hour per week.
- Sporting and recreation clubs are the engine room of volunteering – in 2014, 84% of people who volunteered had also participated in organised team sport as a child. This was significantly higher participation than other organised activities, such as youth groups (62%) and arts/cultural activities (52%).
- Givers: Recruit, manage and retain your volunteers more effectively, Join in, Sport + Recreation Alliance, Simetrica, (April 2017). For the first time, groundbreaking behavioural science research, has given us new evidence and insight into what drives people to volunteer, and what keeps them from doing so. We’ve distilled these insights into a simple framework to help grassroots clubs and organisations recruit, retain and realise the potential of volunteers. We call this GIVERS. It stands for: Growth; Impact: Voice: Ease and Experience; Recognition; Social.
- Intergenerational review of Australian sport 2017, Boston Consulting Group (BCG) for the Australian Sports Commission, (2017). This review focused on the overall sports sector, with a particular emphasis on participation in sport and community level sport. The report estimates that together, sport creates significant value for Australia, with at least $7 returned on every dollar expended in the sector. This high rate of return is a combination of the benefits described above: direct economic benefits, the network of volunteers and not-for-profits, avoided health costs, and education benefits. It also highlights some of the challenges facing the Australian sport sector, including a decreasing participation rate of both sport participants and volunteers.
- State of Volunteering in Australia report, Volunteering Australia/PWC, (April 2016). Volunteering Australia and PwC have conducted a survey to analyse the current state of volunteering in Australia, and to identify opportunities to maximise the potential of the volunteer workforce. The report investigates the following questions: Are the current volunteer engagement and management practices appropriate for the future? Is there alignment between the types of roles volunteers want to undertake, the sectors they are interested in volunteering in, and the needs of volunteer involving organisations? What is the appropriate framework to support informal volunteering? What are the necessary steps that need to be taken to future proof volunteering? Sport is included as one of the industries/areas of volunteer participation investigated.
- Motivations of Sport Volunteers in England A review for Sport England, Geoff Nichols, Eddy Hogg, Ryan Storr, et al., University of Sheffield, University of Kent, Victoria University for Sport England, (January 2016). This review is the first to combine the findings of commercial reports and academic research into the motivations of sports volunteers with general theory understanding volunteers and volunteering. This provides a broader understanding of volunteering in sport. It provides a useful resource for anyone in the planning, management and delivery of sports volunteering and a stepping stone for further research.
- Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015). This report was commissioned to better inform the New Zealand sport sector; having three objectives: (1) understanding the underlying drivers and the level of engagement; (2) viewing sport as seen by its consumers; and (3) providing detailed analysis of key measures. Data was weighted by age, gender and location according to the latest New Zealand Census. Key insights provided in this report follow:
- The recruitment of volunteers at an early age is critical. Volunteers begin their service at an early age (16-24 years old) and are likely to serve for a significant period of time.
- Sport volunteers are also participants of their respective sports. On average, 54% of sports volunteers have participated in that sport in the last 12 months. Those participating in the sport will be most effective and will help to drive sustainable levels of volunteers.
- The motivations of volunteers are selfless. They serve for the enjoyment achieved from giving back to their community and/or sport, and care little about the rewards they receive in return. The majority of participants intend to continue volunteering, and could be incentivised by more training and development, and better support from clubs and parents.
- The intrinsic rewards (doing something worthwhile and contributing to their community) that motivate volunteers mean that their rationale for giving up volunteering are due to time restraints or other commitments, rather than a lack of appreciation.
- Older (45 to 64 year old) volunteer coaches are the most qualified and engaged coaches. When compared with younger coaches, older coaches are the most likely to have received coaching development or to have achieved a coaching qualification.
- Older coaches have more experience and are likely to be working at all levels of sport; 60% have coached for six years or more. Older coaches are also the most likely to coach at a diverse range of coaching locations.
- Volunteers: Market Segmentation, Australian Sports Commission, (May 2014). The Market Segmentation Study for Volunteers helps identify segments in the Australian community with the greatest potential for recruitment of new sport volunteers, and practices and strategies for the retention of current sport volunteers. This research tells us that we are doing some things really well, with nearly all club volunteers reporting they were satisfied with their experience (89% extremely or somewhat satisfied) while 92% of club sport volunteers are likely to continue volunteering in club sport in the next 12 months. The study also provides key insights for the sport sector to better understand their volunteer workforce and how they might need to manage them into the future.
- Market Segmentation Study for Volunteers, Australian Sports Commission, (2014). The key findings of this research help identify the motivations of volunteers in the sport sector. This study identified ten segments among the Australian adult population, five are considered to be likely sources for the recruitment and retention of volunteers to the sport sector: Happy Helpers, Community Committed, Overcommitted, Opportunists, and Altruists. There are also five segments of the population less likely to become volunteers: Self Servers, Sidelined, Occupied Observers, Well Intentioned, and Uninvolved. This research confirms that the sport sector is doing some things really well, with nearly all club volunteers reporting they were satisfied with their experience. Motivations for volunteering fall into three broad categories: emotional, experiential and tangible. The Study found that among the more tangible motivations for volunteering, the social benefits offered are key motivators for many who currently volunteer. Those current club sport volunteers who are likely to continue volunteering in club sport will do so for the enjoyment of having a role to play in the sport club and organisation (51%), and / or because of their child’s continued involvement (50%). The study also provides key insights for the sport sector to better understand their volunteer workforce and how they might need to manage them into the future.
- The changing face of volunteerism, Steggles A, Higher Logic, (2014). This paper details some of the challenges facing volunteerism in the United States of America. Associations are embracing a hybrid approach to incorporate alternative engagement opportunities for their membership, allowing a much broader audience and greater level of engagement, satisfaction and ultimately, a higher retention rate.
- Market Segmentation for Sport Participation – Volunteers 2012-13 Research Report, Victoria Parr, Tabitha Lucas, Marcail Arbuthnot, Latitude Insights for the Australian Sports Commission, (July 2013). The primary purpose of the Market Segmentation for Volunteers (the Study) was to identify the core set of attitudes, motivators, needs and barriers that underpin Australians’ decisions to volunteer in sport (including at club level and other types of sports related volunteering) as compared to other voluntary activities, and to use this information to develop a needs-based market segmentation model of Australian sports volunteers.
- Value of Sport, Australia, 2013, Australian Bureau of Statistics, (2013) Final report (ceased). This publication collates ABS data related to the value of sport. The chapter on volunteers includes information on the number of volunteers by age and sex, family and household type, and their contribution to the labour force. Sport and physical recreation organisations attracted the largest number of volunteers as a sector, 14% of the adult population contribute in some voluntary capacity.
- Recruitment and retention of volunteers: A rapid literature review, Melanie Randle, Samantha Reis, NSW Family and Community Services, (2013?). This rapid literature review synthesises existing research on volunteering in Australia. It focuses specifically on motivations, barriers and facilitators to volunteering among different segments of the population, and the application of marketing concepts to provide insight into the volunteering marketplace and understand volunteering behaviour. In addition it reviews publicly available evaluations of previous social marketing campaigns that are designed to recruit volunteers to assess their effectiveness.
- Sport and Physical Recreation: a statistical overview, Australia 2012, Australian Bureau of Statistics, (2012) Final report (ceased). This report provides information on the demographics and motivations of sport volunteers. Volunteers in sports organisations reported a variety of reasons for volunteering, with the three main reasons being: (1) to help others in the community (53% of volunteers); (2) personal satisfaction (46%); and, (3) personal or family involvement (46%). Other key points from the report include:
- 93% of sport and recreation volunteers participated in organised sport as a child. The ethos of volunteerism is ‘putting something back’ into the sport system that made an impact upon that person’s overall development.
- Sport and recreation volunteers are involved in a range of activities, about half of all sports volunteers also volunteered in another type of organisation outside of sport.
- There was a positive correlation between higher volunteering rates and being born in Australia, employed, and in couple families with children aged under 15 years.
- Travel time did not appear to impact upon participation in sport and recreation volunteering.
- There appears to be an association between rates of volunteering and socio-economic status – lower rates of volunteering being associated with socio-economic disadvantage.
- Lower rates of volunteering are also associated with self-reported health problems.
- Sport and Social Capital, Australia, 2010, Australian Bureau of Statistics, (March 2012) Final report (ceased). This report examines the relationship between participation in sport and physical recreation and social wellbeing using a range of indicators from the 2010 General Social Survey (GSS). This report shows the associations between participation and a range of social indicators that may be used to assess social capital and wellbeing. Literature suggests that volunteering in the community is an important contributor to the development and maintenance of social capital (Nicholson and Hoye 2008). Data from the GSS show that sport participants are an important source of volunteers in the community. Over three quarters of those who volunteered their time and services to an organisation also participated in some sport or recreational activity during that same time period. The participation rate for non-volunteers was much lower.
- Volunteers in Sport, Australia, 2010, Australian Bureau of Statistics, (March 2012) Final report (ceased). Data from the 2010 General Social Survey of the Australian population provides information about various aspects of volunteering and how these may relate to each other. This report provides a detailed analysis of the characteristics of volunteers in sport and physical recreation. People volunteering in the sport sector are split into two categories; volunteers in sport and physical recreation organisations only, and volunteers who participate in sport and other organisation(s).
- The economic contribution of sport to Australia, Frontier Economics report to the Australian Sports Commission, (2010). There are three main ways in which sport delivers economic benefits to society: (1) promotion of physical activity for public health benefit delivers an estimated saving of $12 billion in health care costs, (2) labour input of volunteers is valued at around $4 billion, and (3) the international success of elite Australian sportspeople is one of the most significant measurable positive impacts on social well-being; with a value that is likely to exceed the current annual budget for elite sports.
- Involvement in organised sport as a coach, instructor, referee, or umpire, Australian Bureau of Statistics (Perspectives on Sport series), (October 2008). Results from the ABS survey of Involvement in Sport and Physical Activity conducted in 2007 show that 1.6 million people or 9.9% of the population aged 15 years and over were involved in one or more non-playing roles. This included 659,000 (4.0%) who were involved as a coach, instructor or teacher and 381,000 (2.3%) who were involved as a referee or umpire. Overall, more males (386,000) than females (273,000) were involved as a coach, instructor or teacher. This difference was also noticeable for those involved as a referee or umpire with 233,000 males involved, compared with 148,000 females. In most age ranges there were also more males than females involved as a coach, instructor or teacher; or as a referee or umpire. However, an exception was in the 15-24 year age group where there were more females (67,300) involved than males (50,700). Persons involved as a coach, instructor or teacher were most likely to undertake their role for between 3 and 9 hours per week (43.6%) or for less than 3 hours (42.6%). Just 13.8% were involved in these roles for 10 hours or more per week. In comparison, the majority (62.7%) of referees or umpires were involved for less than 3 hours per week.
- Sport and physical recreation volunteers, Australian Bureau of Statistics (Perspectives on Sport series), (October 2008). Voluntary work enables many sporting clubs to deliver community services. Volunteering helps to develop and reinforce social networks and cohesion within communities. Sports and physical recreation organisations attracted the largest number and proportion of volunteers, 1.7 million people or 11.1% of the population.
Facilitators and barriers
Research
- Understanding volunteer motivations and concerns in coaching and officiating basketball: implications for sport policy, Meghan Casey, Jack Harvey, Melanie Charity, et al., BMC Public Health, Volume 23, article 946, (May 2023). For many years the sector has faced challenges to volunteer recruitment and retention, especially due to the increased bureaucratic and compliance demands in operating community sports clubs. This research examined volunteer intentions and motivations in coaching and officiating in basketball and explored factors influencing their decision to return to COVID-safe basketball. Data was collected in Victoria Australia during July 2020 before basketball had the chance to return from the first Australian-wide COVID-19 lockdown. Volunteers had positive intentions to return to basketball following COVID-19 restrictions because it was fun, to help others, or because friends/family were involved. Volunteers were most concerned that others will not comply with COVID-safe policies particularly around isolating when feeling unwell (95%), but also reported concerns about the inconveniences of some COVID-safe policies introduced to return to organised sport (e.g. social distancing, density limits, and enforcing rule changes).
- Sports and Cultural Volunteering: Competitive or Complementary Activities? Kirstin Hallmann, Cristina Muñiz Artime, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, Volume 34, pp.263–275, (2023). The findings suggested that sports and cultural volunteering were complementary activities. Thus, promoting volunteering in one of the domains positively affected volunteering in the alternative domain. Parental volunteering, religiosity, and education were primary drivers of both types of volunteering. However, differences in some determinants have also been found. For example, volunteering in culture was predominantly female, while male volunteers dominated sports.
- The Opportunity Costs of Volunteering: Evidence From Germany, Sören Wallrodt, Lutz Thieme, Nonprofit and Voluntary Sector Quarterly, Volume 52(5), (October 2022). This study analyzes the effect of opportunity costs on the decision to volunteer, the extent of volunteering, and how opportunity costs are related to competing volunteering activities. Our results reveal that opportunity costs operationalized as net wage per hour had the predicted negative effect on the extent of volunteering but a positive effect on the decision to volunteer. When the individual hourly net wage of the surveyed volunteers is applied, volunteering has average opportunity costs of about 14€/h. As volunteering competes with other activities, we assigned opportunity costs to different activities such as family, hobbies, paid work, or spending time with friends. Results show that, overall, opportunity costs of volunteering are especially related to family activities and less so to paid work. This implies that volunteering activities, in general, compete with family activities rather than with paid work or other activities.
- Do Women Perceive a Payoff from Working without Pay? A Gender Comparison of Perceived Career Outcomes of Sport Volunteering, Katrin Scharfenkamp, Pamela Wicker, Tim Thormann, et al., sustainability, Volume 14(19), 11907, (September 2022). Gender equality among volunteers and in the labor market are essential for social sustainability. This study examines whether women value benefits of sport volunteering for their job market situation significantly differently than men. Based on signaling and social role theory, we hypothesize that women are more likely to value sport volunteering as a job market signal and as useful for career options than men. According to human capital and ecological systems theory, we hypothesize that this link depends on women’s age and national gender equality. An online survey targeting volunteers in European football clubs (in seven countries; n = 16,989) was conducted. Logistic regressions are estimated to analyze the factors affecting respondents’ agreement that sport volunteering ‘looks good on their CV’ or ‘allows to explore new career options’. The findings show that women are significantly more likely to value sport volunteering as a job market signal but are significantly less likely to explore new career options than men. While older women are significantly less likely to agree, women living in more gender equal countries are more likely to agree. Our findings indicate a link between the male dominance in sport volunteering and the job market, which is determined by social sustainability.
- Motivations for volunteering in an adapted skiing program: implications for volunteer program development, Martha Sanders, Stephen Balcanoff, Disability and Rehabilitation, Volume 44(23), pp.7087-7095, (2022). The purpose of the study was to understand the personal and professional motivations for volunteers in an adapted skiing program and to make recommendations to improve the volunteer experience. Forty-eight volunteers participated in a mixed method study in Winters of 2017 and 2018. Volunteers as a whole were primarily motivated by personal values, understanding [children with disabilities], and personal growth. College students reported significantly higher levels of motivation than long term volunteers for professionally oriented motives that include understanding children and learning career-related information. Qualitative interviews triangulated VFI findings with themes of volunteers’ satisfaction through seeing improvement, positive emotions through helping, and applying academics to everyday practice.
- The determinants of the intention to continue voluntary football refereeing, Thomas Giel, Christoph Breuer, Sport Management Review , Volume 23(2), pp.242-255, (April 2020). The purpose of this research is to identify the factors that determine the intention to continue voluntary refereeing in the context of football in Germany. Analysis reveals the motive of self-orientation, respect shown by athletes, coaches, and spectators towards referees, compatibility of refereeing with one’s occupational and private life, perceived organisational support, and referees’ satisfaction to predict referees’ positive intention to continue with their activity. Simultaneously, experiences of offences during refereeing negatively influence this intention, and younger referees show higher intentions to continue their activity than do older referees. Because volunteer recruitment and retention are expensive, the findings of this study facilitate the improvement of effective retention strategies for the federations responsible for referees.
- Beyond the glamour: resident perceptions of Olympic legacies and volunteering intentions, Richard Shipway, Brent Ritchie, P. Monica Chien, Leisure Studies, Volume 39(2), pp.181-194, (2020). Data were collected in two phases between January 2013 and April 2016 amongst residents living in the borough of Weymouth and Portland. The borough is in the county of Dorset in the South West of England and was the host destination for the sailing events of the 2012 Olympic Games. Our findings revealed that residents’ intention to volunteer post-Games declined between 2013 and 2016. Actual volunteering experience, perceived event legacy, commitment to the community, age and length of residence were found to contribute significantly to future volunteering intentions. While the results provide insights for those seeking to develop event legacy strategies to both recruit volunteers and to better leverage volunteering opportunities, it also cautions the claim of positive volunteering legacy made by the 2012 Games.
- Gender and Volunteering at the Special Olympics: Interrelationships Among Motivations, Commitment, and Social Capital, Kirstin Hallmann, Anita Zehrer, Sheranne Fairley, et al., Journal of Sport Management, Volume 34(1), pp.77-90, (2020). This research uses social role theory to investigate gender differences in volunteers at the Special Olympics and interrelationships among motivations, commitment, and social capital. Volunteers at the 2014 National Summer Special Olympics in Germany were surveyed (n = 891). Multigroup structural equation modelling has revealed gender differences among motivations, commitment, and social capital. Volunteers primarily volunteered for personal growth. Further, motivations had a significant association with commitment and social capital. The impact of motivation on social capital was significantly mediated by commitment. Event organizers should market opportunities to volunteer by emphasizing opportunities for personal growth and appealing to specific values.
- The impact of volunteer experience at sport mega‐events on intention to continue volunteering: Multigroup path analysis, Hyejin Bang, Gonzalo Bravo, Katiuscia Mello, et al., Journal of Community Psychology, Volume 47(4), pp.727-742, (May 2019). This study examined the impacts of volunteers’ motivation and satisfaction through Olympic/Paralympic volunteering experiences on their intention to volunteer for future community events and the moderating role of previous volunteering experience in the relationships among motivations, satisfaction, and intention to continue volunteering. Path analysis revealed that among the total sample, motivations had direct and indirect (through satisfaction) effects on intention to volunteer. Results of multigroup path analysis showed that the relationships among motivations, satisfaction, and intention vary by returning and first‐time volunteers, supporting the moderating role of prior volunteering experience in the path model.
- Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events, Daehwan Kim, Chanmin Park, Hany Kim, et al., Sustainability, Volume 11(7), pp.242-255, (March 2019). The role of volunteers is an important factor for the sustainability of mega sports events. Key issues in the literature on sports event volunteers are volunteer satisfaction and its determinants and outcomes. Therefore, the purpose of the current study was to investigate the effects of the fulfillment of volunteers’ psychological needs and Volunteer Management Practices (VMP) on overall volunteer satisfaction, and to test their conditional effects depending on volunteer involvement. Overall volunteer satisfaction was found to positively affect future volunteering intention, spreading positive words regarding sports event volunteering and intention to visit the host city as tourists. In conclusion, sports event managers need to design an optimal work environment that can fulfil volunteers’ psychological needs and improve VMP to enhance the sustainability of mega sports events.
- Assessing volunteer satisfaction at the London Olympic Games and its impact on future volunteer behaviour, Minhong Kim, Steven Suk-Kyu Kim, May Kim, et al., Sport in Society, Volume 22(11), pp.1864-1881, (2019). The findings of this study shed light on the identification of volunteer satisfaction factors in the mega sporting event setting, particularly for a unique type of volunteer (i.e. media worker) assigned to a special set of tasks. Unlike Galindo-Kuhn and Guzley’s results that revealed participation efficacy and group integration to be strong predictors of volunteer satisfaction, organizational support was the primary predictor for media centre volunteers’ re-participation intention towards future volunteering programmes.
- Olympic Volunteers: the case of 2018 Games, Keunsu Han, Yong-Yeon Ji, Jin Dong Park, Journal of Sport and Recreation Management, Volume 16(2), pp.51-62, (2019). The role of volunteers has become a core component for the overall success of major international sport events. In recent years, the Olympics, considered to be the world’s biggest sporting event could not be hosted without the contribution of a large number of volunteers. From the large number of volunteers, the Olympic organizing committee could not only obtain a huge financial advantage but also create a positive energy and culture. Despite the significance of volunteers in the Olympics, research on Olympic volunteers’ motivations is still limited. Therefore, the purpose of this study is to examine the relationship between the motives and future intentions of volunteers at the 2018 Olympics, and investigate the factorial structure of the Motivation Scale adapted for this study. Data were collected from a volunteer sample of 36 individuals who offered their services at the 2018 Olympic Games. The results from the ordinary least squares (OLS) regression show that only the “Volunteer Attachment” variable out of the four factors of volunteer motivation has a significantly positive relationship with volunteers’ future intention. This study will provide information that could enhance effective volunteer recruitment and retention in the Olympics.
- A systematic review of motivation of sport event volunteers, Kim, Eunjung, World Leisure Journal, Volume 60(4), pp.306-329, (2018). The aims of this paper are to summarize the current status of the literature on motivation of sport event volunteers and identify research gaps in order to suggest a research agenda for the future research. It develops a better understanding of approach to sport event volunteers’ motivation and how it could be applied to volunteer management in sport events.
- Individual and contextual determinants of stable volunteering in sport clubs, Torsten Schlesinger, Siegfried Nagel, International Review for the Sociology of Sport, Volume 53(1), pp.101-121, (2018). This article addresses factors that influence voluntary sport club (VSC) members’ loyalty to voluntary engagement. The question asked is an issue of VSC volunteers’ commitment whether they decide to quit or continue their engagement. A multilevel approach was used that considered both individual characteristics of volunteers and corresponding contextual features of VSCs to analyse members’ voluntary commitment. Different multilevel models were estimated in a sample of 477 volunteers in 26 Swiss and German VSCs. Results indicated that members’ stable voluntary activity is not just an outcome of individual characteristics such as having children belonging to the club, strong identification with their club, positively perceived (collective) solidarity and job satisfaction. In addition to these factors, the findings confirm the significance of the contextual level. Stable volunteering appears to be more probable in rural VSCs and clubs that value conviviality. Surprisingly, the results reveal that specific measures to promote volunteering have no significant effect on voluntary commitment in VSCs
- Volunteering in sport is more prevalent in small (but not tiny) communities: Insights from 19 countries, Balish S, Rainham D, Blanchard C, International Journal of Sport and Exercise Psychology, Volume 16(2), pp.203-213, (2018). Research suggests members of smaller communities are more likely to play sport. This study looked at whether members of smaller communities are also more likely to volunteer in sport. Data were acquired from the World Value Survey and analysis involved 22,461 participants from 19 countries. After controlling for country-level demographic variables (including sport participation), participants from communities with between 2,000-20,000 residents were more likely to report volunteering in sport, compared to participants from larger communities (> 500,000 population). The effect of community size occurred for all measured forms of volunteering. These findings provide novel evidence that participants from smaller communities are more likely to volunteer, even when controlling for sport participation. Future research will be needed to reveal the specific determinants and consequences of sport volunteering in smaller communities.
- Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015). The decision to volunteer can be considered a form of private consumption choice. Individuals have time at their disposal which they can be devoted to work or leisure; volunteering is only one of many choices. Considering both the decline in voluntary service and the necessity for most non-profit sporting clubs to recruit volunteers, it becomes essential to understand the drivers of volunteering. The theoretical model presented by the author contains factors from four domains: (1) demographics (age, gender, cultural background); (2) economic indicators (employment status, income, human capital); (3) sociological indicators (community engagement); and, (4) psychological indicators (preferences and experiences). The strength of each factor is estimated using a mathematical model.
- We can do it: Community, resistance, social solidarity, and long-term volunteering at a sport event, Kristiansen E, Skirstad B, Parent M, et al., Sport Management Review, Volume 18(2), pp.256-267, (May 2015). This study aimed to contextualise the long-term commitment found in a whole community of volunteers and to explain this pattern of ‘collective volunteering’ not in terms of individual motivations, but in terms of broader social processes. Data was collected from interviews with volunteers in Norway who took part in events during the years leading up to the 2013 World Cup in ski flying. This research suggests that long-term volunteering can be understood in terms of: (1) a high level of social integration; (2) the creation of a collective identity focused around the sport, and (3) the maintenance and reinforcement of strong community identity and social solidarity.
- Pioneer volunteers: the role identity of continuous volunteers at sport events, Fairley S, Green B, O’Brian D, et al., Journal of Sport and Tourism, Volume 19(3-4), pp.233-255, (2014). This study looks at the role identity of 125 volunteers during lead-up events as well as their participation in the 2000 Sydney Olympic Games. In addition, a small sample were interviewed 12 years after the Olympics. Six themes described the experience of ‘pioneer volunteers’ (i.e. continuous volunteer participation): (1) friendship and teamwork; (2) prestige; (3) behind the scenes access and knowledge of the event; (4) learning enabled by their experience; (5) a sense of connection with and ownership of the event; and (6) transition to Games time roles. Pioneer volunteers experienced a strong and sustained identification with their role and sought out continued opportunities to volunteer in future events.
- A multi-level framework for investigating the engagement of sport volunteers, Wicker P, Hallmann K, European Sports Management Quarterly, Volume 13(1), pp.110-139, (2013). Previous research has extensively investigated the drivers of the decision to volunteer on an individual level. As volunteering usually occurs within an institutional context (e.g., sport club and sport event), the characteristics of the institution must also be considered; however, they have been largely neglected in previous research. A review of the literature on both levels reveals both theoretical and methodological shortcomings which this paper attempts to address.
Facilitators and barriers
Videos
- Volunteering Research Papers, Volunteering Australia, (2022). The Volunteering Research Papers were peer reviewed as part of the development of the National Strategy for Volunteering. They aimed to capture evidence on a wide range of topics related to volunteering and outline key insights for policy and practice. More information and access the full papers on the Volunteering Australia Research page.
- Volunteering Research Papers - Round Two, YouTube, (6 December 2022).
- Volunteering in Australia Research Launch, YouTube, (20 October 2022).
- Volunteering in Australia Research Early Insights Launch – The Volunteer Perspective, YouTube, (26 May 2022).
Factors that impact
Understanding the potential barriers and facilitators to participation in specific contexts can help to grow the number of volunteers who engage and participate regularly in sport. This has flow on effects for the long-term sustainability of individual sports, organisations, and the sport sector more broadly. 6
Although what motivates people to volunteer for sport will be influenced by each person’s unique individual, cultural, and social factors, there are some general factors that may have a high impact on volunteer participation. 10, 22, 32
Age can have a significant effect on the motivations, facilitators, and barriers to volunteering.
Factors that impact
Age
Age can have a significant effect on the motivations, facilitators, and barriers to volunteering. 34
In 2022, the peak ages for volunteering (based on percentage (%) of the population group volunteering at least once per year) for: 39
- Women: 45-54 (21.6%), 15-17 (21%), and 35-44 (19.5%).
- Men: 45-54 (25.2%), 35-44 (20.1%), and 15-17 (16.2%).
Research suggests that younger (those aged 15-24 years) and older (those aged 55 years and over) Australians could have higher engagement as volunteers if organisations better understood and could meet their motivations, facilitators, and barriers. 2, 18, 19, 40 This would help to increase volunteer participation, with individual, organisational, and societal benefits. 24
Younger volunteers (aged 12 – 24 years)
In December 2022, the Australian Bureau of Statistics (ABS) estimated that 18% of Australia’s population was aged between 10 and 24 years. 41
In 2018, a longitudinal study of Australian children reported that young people (aged 12-17) were more likely to volunteer in sport and recreation, rather than in other forms of volunteering (e.g., religious or youth groups). 25
Younger people (aged 15-24 years) are more likely to volunteer as coaches and officials and are more likely to be paid than older volunteers. 20
Young people who start volunteering, especially in sport, are more likely to continue volunteering across the life course in a variety of roles and sectors. 15, 34
In 2014, 84% of people who volunteered in Victoria had also participated in organised team sport as a child. This was significantly higher participation than other organised activities, such as youth groups (62%) and arts/cultural activities (52%). 13
Participation
In 2022: 39
- An estimated 175,360 (19% of) Australians aged 15-17 years participated at least once per year as a volunteer in sport or recreation (16% of men; 21% of women).
- An estimated 288,990 (12% of) Australians aged 18-24 years participated at least once per year as a volunteer in sport or recreation (14% of men; 10% of women).
Motivators
Young people are more likely to be motivated to volunteer to:
- Gain experience and help them progress professionally or academically. 14, 20, 24, 34, 42
- Express their values and make a difference, e.g., things they feel improve the world or their community or to support a specific cause. 24, 40, 42
- Improve social relationships (both existing and new). 24, 42
Facilitators
One of the key factors that lead young people to start, and continue, volunteering is having a parent who also volunteers, allowing them to gain the benefits of volunteering throughout their lives. 20, 24
- The ‘Longitudinal Study of Australian Children 2018 Annual Report’ identified that adolescents were more likely to volunteer if their parents volunteered, particularly their mother. 25
- The 2017 Volunteers in Victoria report found that 75% of Victorian volunteers had a parent that volunteered. 13
- Research based on the Australian Sports Commission's AusPlay survey suggests that when at least one parent participates in sport and volunteers at a sports club, their children’s participation rate is higher (89%). When a parent is not involved as a sport participant themselves, or is not a club volunteer, their children’s participation rate drops to 50%. 43
Barriers
Barriers to volunteering for young people are more likely to be:
- Costs (including time, out of pocket expenses, and potentially lost income from not doing paid roles) 20, 24, 34
- The perception that volunteering is intimidating, non-inclusive, and that volunteers themselves are pious and selfless, and can’t want to get any benefits for themselves. 40
Older volunteers (aged 55 years and older)
In December 2022, the Australian Bureau of Statistics (ABS) estimated that 29% of Australia’s population was aged over 55 years. 41
Older adults are generally less likely than other age groups to volunteer in sport, possibly because they no longer have a strong personal connection to sport through personal or their child’s participation. 39, 24
Evidence suggests that older adults who volunteer are likely to remain in better physical and mental health as they age. 18
When they do volunteer in sport, research by Gemba for Sport New Zealand in 2015 found that volunteer coaches aged 45 – 64 years old were the most qualified and engaged, with 60% having coached for six years or more. Older coaches were the most likely to have received coaching development, to have a coaching qualification, to be working at all levels of sport, and to coach at a diverse range of locations. 15
With an increasingly aging population, especially of people who have retired from full time work, older adults have the potential to be big contributors of volunteers for sport, not only through greater numbers of potential volunteers, but through providing valuable skills and knowledge. 18, 24, 41
Participation
In 2022: 39
- An estimated 412,946 (14% of) of Australians aged 45-54 years participated at least once per year as a volunteer in sport or recreation (17% of men; 11% of women).
- An estimated 332,960 (8% of) Australians aged 65 years and older participated at least once per year as a volunteer in sport or recreation (10% of men; 5% of women).
Motivators
Older adults are more likely to be motivated to volunteer by:
- Social reasons and to feel included. 20, 24
- Wanting to give something back to their community, to pass on skills, to feel and do good. 18, 20, 24, 34
- Applying their skills, and feelings of self-worth and status. 18, 24
Facilitators
Facilitators of participation for older people include:
- Flexible roles that fit around existing activities and don’t require strict time commitments. 18
- Having systems that coordinate and/or match volunteers with available opportunities, including information on what opportunities exist and commitments required. 18
- Availability of training, feeling safe and secure, age-inclusive organisations and roles. 18
Barriers
Barriers to participation for this cohort include:
- Fear of ageism. 18
- Concerns around regulatory requirements or constraints. 18
- Cost (e.g., time, out of pocket expenses) 18
- Volunteer groups tap into 'elixir of youth' in WA after rebranding on social media, Kate Leaver, ABC Radio Perth, (16 February 2022). Keen to attract people aged in their 20s and better understand their hesitancy, Volunteering WA took the unusual step of employing a marketing agency to kickstart the sector's makeover. To kickstart the campaign, the agency enlisted the support of two Perth-based youth organisations, Oli Clothing and sunrise swimming and mental health group Cold Nips to tap into their networks of thousands on social media.
- Non-playing roles and volunteering, data visualisation report, Australian Sports Commission, (updated April and October annually). The AusPlay volunteering module collects information about involvement in non-playing roles by adults (aged 15+) in sport and physical activity, and whether payment or other compensation was received for undertaking these roles. All results (except when year on year comparisons are displayed) are based on aggregated data collected from the start of the AusPlay volunteering module in July 2019, including data up to the latest AusPlay release.
- Youth Volunteering: Key Statistics, Volunteering Australia, (August 2023). The data presented here is taken from several sources, specifically Volunteering in Australia research undertaken in 2022 to inform the development of the National Strategy for Volunteering, the General Social Survey (GSS) 2019 and 2020, the Household Impacts of COVID-19 surveys (the February, March, April, and June waves).
- 25% of people aged 18-24 years volunteered formally (through an organisation or group) in 2022. This is an estimated 572,635 volunteers.
- Volunteers aged 15-24 are more likely than those in other age groups to volunteer for fewer hours. However, the proportion of young volunteers who volunteer for 100 hours or more increased significantly between 2019 and 2020.
- There are some differences by age in how people volunteer, though perhaps not as much as one might assume. Older people are relatively more likely to volunteer in person at an organisation or over the phone, whereas younger people were more likely to volunteer in the field or over the internet.
- Those aged 18 to 34 years are more likely to report financial reasons for not volunteering (25.5%) compared to those aged 35 to 54 years (16.7%) and those aged 55 years and over (9.3%).
- Older Australians were less likely to report a lack of suitable opportunities as a reason they do not volunteer. This indicates that younger volunteers may have more difficulty connecting with volunteering opportunities that interest them.
- Factors influencing older adults’ decisions to volunteer, Tim Windsor, Leeann Mahlo, Susan Gordon, et al., Volunteering Australia, (July 2023). To create sustainable opportunities that support volunteering among older adults, it is first important to understand the factors that influence older people’s decisions about whether to volunteer. Previous Australian research has identified the perceived need for training, a greater flexibility in and diversity of options available to volunteers, and more opportunities for intergenerational volunteering as key incentives identified by older adults. More recent Australian research identified the flexibility and variety of available roles and importance of feeling valued as a volunteer, along with opportunities for intergenerational and/or cross-cultural exchange, and ultimately, ability to derive meaning and sense of purpose as incentives. Barriers to volunteering include negative perceptions of volunteer activities, fear of ageism and concerns regarding increasing regulatory constraints on organisations, as well as out-of-pocket expenses (e.g., associated with transport/travel and telecommunications), and for most non-volunteers, being “too busy”.
- Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et al., Volunteering Australia, (October 2022). The focus of this report is the volunteer perspective. We explore the characteristics of volunteers and volunteering and how this has changed over the last decade and throughout the COVID-19 pandemic. The research draws on several data sources, including the ANUpoll series of surveys with the most recent data collected in April 2022.
- Volunteering in Australia 2022: The organisation perspective, Kirsten Homes, Patrick Dunlop, Leonie Lockston-Binney, et al., Volunteering Australia, (October 2022). As part of the Volunteering in Australia research, this report provides an important contribution to the evidence base informing the National Strategy for Volunteering. The focus of this report is the organisational perspective. We explore the characteristics of volunteer involving organisations and the challenges they are facing. The research draws on a literature review and several data sources. New data collection was undertaken through a survey and focus groups during May-June 2022.
- Understanding Motivations to Volunteer, Arthur Stukas, Sarah Wilson, Volunteering Australia, (September 2022). about This paper summarises the literature on volunteer motivations and argues that volunteer involving organisations should care why people volunteer, including their goals and motives for participating, because understanding motivations to volunteer offers a pathway toward enhancing volunteer recruitment and improving volunteer retention. Moreover, research on different types of motivations may allow insights into whether and how volunteers themselves benefit from volunteering in terms of their health and wellbeing, in addition to more specific goals they hope to achieve.
- AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021). This report presents high-level information on nonplaying roles across all sport and physical activities. It then focuses on those in organised sport since this is where the vast majority occur. It examines whether these roles are all taken on by volunteers, who gets involved the most, what roles they take on and in which sports. The report also draws on other research projects conducted by the ASC that have identified different volunteer types and what drives them to become involved.
- The future of sport volunteering, Australian Sports Commission, (April 2021). While the sport sector has suffered from fragmentation and a lack of clear roles and responsibilities, there is a strong recognition across the sector that things must change. COVID-19 has shaken the sector with immediate concerns about the return of volunteers to sport. For many, this is the burning platform for change that is needed. While this report has been commissioned by the Australian Sports Commission, it is designed for everyone, whether you are a National or State Sporting Organisation, community sport club or a volunteer seeking to make change.
- State of Volunteering in Victoria 2020, Volunteering Victoria, (October 2020). Across the 12 months of 2019, the value of volunteering to Victoria was $58.1 billion dollars. This includes the $19.4 billion it would cost to replace the labour that volunteers contribute to Victoria as well as $8.2 billion in contributions to Victoria’s Gross State Product. This represents a net return of approximately $3.70 on every dollar invested. It is also costing Victorian volunteers on average over $1,700 a year to volunteer. On average, volunteer-involving organisations (VIOs) are reimbursing only one dollar for every eight dollars a volunteer spends on volunteering. This means on top of their valuable time, volunteers are donating nearly $6.70 per hour to volunteer after reimbursements. This report outlines the hidden costs of volunteering, for both volunteers and VIOs. These findings should guide VIOs and governments on how to reduce the financial burden being placed on volunteers, which has the potential to exclude many who cannot afford the act of volunteering.
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities. The most common types of volunteering activities, among 12-13 and 16-17 year olds were: sport and recreation - 16% at age 12-13 and 19% at age 16-17. The data show that adolescents were more likely to volunteer if their parents volunteered, particularly their mother.
- The Social and Economic Sustainability of WA’s Rural Volunteer Workforce, Kirsten Holmes, Amanda Davies, Leonie Lockstone-Binney, et al., Bankwest Curtin Economics Centre, Report No. 22/19, (February 2019). Study identified how rural communities in WA are addressing the challenges of recruiting and retaining volunteers at a time of unprecedented demographic change and increasing pressure on the rural volunteer workforce. It identified the critical role of volunteering in creating a sense of community wellbeing and delivering essential services in rural areas. It also presents the strategies volunteers and voluntary organisations are using to sustain the rural volunteer workforce.
- Volunteers in Victoria, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link] This report was developed to provide a contemporary narrative for volunteering. It also provides a summary of the known social benefits, economic value and current trends. Findings from this report highlight key trends, challenges and opportunities for volunteering, and have informed the development of strategic priorities to strengthen and support the volunteer sector in Victoria. Some key findings included:
- 75% of Victorian volunteers had a parent who volunteered.
- Sport and recreation organisations attract the highest proportion of volunteers (32%), followed by education and training (25%, welfare and community (21 per cent), religious (19 per cent) and health organisations (11%).
- In regional Victoria, the sport and recreation (15%) and church and spiritual (10% sectors had the highest rates of weekly volunteering.
- Over 231,000 Victorians (48% of sport and recreation volunteers) reported contributing 50 hours or more per year, which equates to a minimum of nearly one hour per week.
- Sporting and recreation clubs are the engine room of volunteering – in 2014, 84% of people who volunteered had also participated in organised team sport as a child. This was significantly higher participation than other organised activities, such as youth groups (62%) and arts/cultural activities (52%).
- Givers: Recruit, manage and retain your volunteers more effectively, Join in, Sport + Recreation Alliance, Simetrica, (April 2017). For the first time, groundbreaking behavioural science research, has given us new evidence and insight into what drives people to volunteer, and what keeps them from doing so. We’ve distilled these insights into a simple framework to help grassroots clubs and organisations recruit, retain and realise the potential of volunteers. We call this GIVERS. It stands for: Growth; Impact: Voice: Ease and Experience; Recognition; Social.
- State of Volunteering in Australia report, Volunteering Australia/PWC, (April 2016). Volunteering Australia and PwC have conducted a survey to analyse the current state of volunteering in Australia, and to identify opportunities to maximise the potential of the volunteer workforce. The report investigates the following questions: Are the current volunteer engagement and management practices appropriate for the future? Is there alignment between the types of roles volunteers want to undertake, the sectors they are interested in volunteering in, and the needs of volunteer involving organisations? What is the appropriate framework to support informal volunteering? What are the necessary steps that need to be taken to future proof volunteering? Sport is included as one of the industries/areas of volunteer participation investigated.
- Motivations of Sport Volunteers in England A review for Sport England, Geoff Nichols, Eddy Hogg, Ryan Storr, et al., University of Sheffield, University of Kent, Victoria University for Sport England, (January 2016). This review is the first to combine the findings of commercial reports and academic research into the motivations of sports volunteers with general theory understanding volunteers and volunteering. This provides a broader understanding of volunteering in sport. It provides a useful resource for anyone in the planning, management and delivery of sports volunteering and a stepping stone for further research.
- Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015). This report was commissioned to better inform the New Zealand sport sector; having three objectives: (1) understanding the underlying drivers and the level of engagement; (2) viewing sport as seen by its consumers; and (3) providing detailed analysis of key measures. Data was weighted by age, gender and location according to the latest New Zealand Census. Key insights provided in this report follow:
- The recruitment of volunteers at an early age is critical. Volunteers begin their service at an early age (16-24 years old) and are likely to serve for a significant period of time.
- Older (45 to 64 year old) volunteer coaches are the most qualified and engaged coaches. When compared with younger coaches, older coaches are the most likely to have received coaching development or to have achieved a coaching qualification.
- Older coaches have more experience and are likely to be working at all levels of sport; 60% have coached for six years or more. Older coaches are also the most likely to coach at a diverse range of coaching locations.
- Market Segmentation Study for Volunteers, Australian Sports Commission, (2014). The key findings of this research help identify the motivations of volunteers in the sport sector. This study identified ten segments among the Australian adult population, five are considered to be likely sources for the recruitment and retention of volunteers to the sport sector: Happy Helpers, Community Committed, Overcommitted, Opportunists, and Altruists. There are also five segments of the population less likely to become volunteers: Self Servers, Sidelined, Occupied Observers, Well Intentioned, and Uninvolved. This research confirms that the sport sector is doing some things really well, with nearly all club volunteers reporting they were satisfied with their experience. Motivations for volunteering fall into three broad categories: emotional, experiential and tangible. The Study found that among the more tangible motivations for volunteering, the social benefits offered are key motivators for many who currently volunteer. Those current club sport volunteers who are likely to continue volunteering in club sport will do so for the enjoyment of having a role to play in the sport club and organisation (51%), and / or because of their child’s continued involvement (50%). The study also provides key insights for the sport sector to better understand their volunteer workforce and how they might need to manage them into the future.
- Market Segmentation for Sport Participation – Volunteers 2012-13 Research Report, Victoria Parr, Tabitha Lucas, Marcail Arbuthnot, Latitude Insights for the Australian Sports Commission, (July 2013). The primary purpose of the Market Segmentation for Volunteers (the Study) was to identify the core set of attitudes, motivators, needs and barriers that underpin Australians’ decisions to volunteer in sport (including at club level and other types of sports related volunteering) as compared to other voluntary activities, and to use this information to develop a needs-based market segmentation model of Australian sports volunteers.
- Value of Sport, Australia, 2013, Australian Bureau of Statistics, (2013) Final report (ceased). This publication collates ABS data related to the value of sport. The chapter on volunteers includes information on the number of volunteers by age and sex, family and household type, and their contribution to the labour force. Sport and physical recreation organisations attracted the largest number of volunteers as a sector, 14% of the adult population contribute in some voluntary capacity.
- Sport and Physical Recreation: a statistical overview, Australia 2012, Australian Bureau of Statistics, (2012) Final report (ceased). This report provides information on the demographics and motivations of sport volunteers. Volunteers in sports organisations reported a variety of reasons for volunteering, with the three main reasons being: (1) to help others in the community (53% of volunteers); (2) personal satisfaction (46%); and, (3) personal or family involvement (46%). Other key points from the report include:
- 93% of sport and recreation volunteers participated in organised sport as a child. The ethos of volunteerism is ‘putting something back’ into the sport system that made an impact upon that person’s overall development.
- Sport and recreation volunteers are involved in a range of activities, about half of all sports volunteers also volunteered in another type of organisation outside of sport.
- Sport and Social Capital, Australia, 2010, Australian Bureau of Statistics, (March 2012) Final report (ceased). This report examines the relationship between participation in sport and physical recreation and social wellbeing using a range of indicators from the 2010 General Social Survey (GSS). This report shows the associations between participation and a range of social indicators that may be used to assess social capital and wellbeing. Literature suggests that volunteering in the community is an important contributor to the development and maintenance of social capital (Nicholson and Hoye 2008). Data from the GSS show that sport participants are an important source of volunteers in the community. Over three quarters of those who volunteered their time and services to an organisation also participated in some sport or recreational activity during that same time period. The participation rate for non-volunteers was much lower.
- Motivations for volunteering in an adapted skiing program: implications for volunteer program development, Martha Sanders, Stephen Balcanoff, Disability and Rehabilitation, Volume 44(23), pp.7087-7095, (2022). The purpose of the study was to understand the personal and professional motivations for volunteers in an adapted skiing program and to make recommendations to improve the volunteer experience. Forty-eight volunteers participated in a mixed method study in Winters of 2017 and 2018. Volunteers as a whole were primarily motivated by personal values, understanding [children with disabilities], and personal growth. College students reported significantly higher levels of motivation than long term volunteers for professionally oriented motives that include understanding children and learning career-related information. Qualitative interviews triangulated VFI findings with themes of volunteers’ satisfaction through seeing improvement, positive emotions through helping, and applying academics to everyday practice.
- Gender and Volunteering at the Special Olympics: Interrelationships Among Motivations, Commitment, and Social Capital, Kirstin Hallmann, Anita Zehrer, Sheranne Fairley, et al., Journal of Sport Management, Volume 34(1), pp.77-90, (2020). This research uses social role theory to investigate gender differences in volunteers at the Special Olympics and interrelationships among motivations, commitment, and social capital. Volunteers at the 2014 National Summer Special Olympics in Germany were surveyed (n = 891). Multigroup structural equation modelling has revealed gender differences among motivations, commitment, and social capital. Volunteers primarily volunteered for personal growth. Further, motivations had a significant association with commitment and social capital. The impact of motivation on social capital was significantly mediated by commitment. Event organizers should market opportunities to volunteer by emphasizing opportunities for personal growth and appealing to specific values.
- Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015). The decision to volunteer can be considered a form of private consumption choice. Individuals have time at their disposal which they can be devoted to work or leisure; volunteering is only one of many choices. Considering both the decline in voluntary service and the necessity for most non-profit sporting clubs to recruit volunteers, it becomes essential to understand the drivers of volunteering. The theoretical model presented by the author contains factors from four domains: (1) demographics (age, gender, cultural background); (2) economic indicators (employment status, income, human capital); (3) sociological indicators (community engagement); and (4) psychological indicators (preferences and experiences). The strength of each factor is estimated using a mathematical model.
- The Future is Youth: A whole new ball game, In Focus Seminar Series: Volunteering, Australian Sports Commission, held online, (16 May 2023). During this online conversation, we discussed the current volunteering landscape in Australia for young people, hearing from prominent speakers who shareed their knowledge around the barriers, the motivations and how we can effectively communicate about volunteering in sport with young Australians. A facilitated Q and A explored the motivations and benefits of volunteering amongst young people, recruitment strategies that appeal, how sporting clubs can ready themselves for young volunteers as well as understanding new and emerging Australian communities.
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Increasing the diversity of volunteers in sport can have positive benefits for sports organisations, communities, and individuals.
Factors that impact
Culture
Culturally and linguistically diverse volunteers can share valuable skills and different lived experiences that can help to promote more inclusive and supportive environments, encourage economic participation, and increase community cohesion. 37
Research by the global consulting management firm McKinsey found that more diverse organisations have improved decision making, employee satisfaction, and customer orientation. Overall, more ethnically diverse companies were found to be 35% more likely to outperform their industry partners. 44
Multicultural individuals and communities can also benefit from greater participation in sport and active recreation. Building confidence, social engagement, gaining connections to the wider community, improving English language skills, understanding of Australian workplace culture, and a greater sense of belonging are all potential benefits for culturally diverse individuals who volunteer. 16, 37, 38, 44
Social and cultural integration has been shown to have direct correlation to successful settlement of new arrivals. 37 Research from New South Wales in 2022 found that around 93% of respondents agreed that volunteering can positively impact migrant settlement, and agreement was even higher for those who spoke an additional language to English. 38
Increasing the diversity of volunteers and other participants in sport (players, fans, employees, etc.) can have positive benefits for sports organisations, communities, and individuals. 37, 44
It is important that organisations and the sector more broadly better understand the factors that might motivate and facilitate more diverse individuals to get involved.
While this section talks about broad trends that can be seen in culturally diverse participation in sport volunteering, it is important to also remember that motivations, barriers, and facilitators will be different for specific cultures and individuals and may vary over time. Research by Gemba in New Zealand which included motivations to volunteer by ethnicity, showed that: 15
- Fun/enjoyment was the most important motivation for most groups, although for Māori the highest was ‘my children take part’.
- For Indian individuals it was to ‘gain new skills’ and because they were ‘passionate about sport’.
- Pacific people were motivated to ‘do something worthwhile’ and ‘contribute to my community’.
- Those from Asian backgrounds ‘to meet people and gain new skills’.
Participation
People from non-English speaking backgrounds are less likely to play or volunteer in organised sport in Australia than those from English-speaking backgrounds. 20
- AusPlay data shows that in 2022, an estimated 282,000 (8% of) Australians [aged 18+] who spoke a language other than English (LOTE) at home, volunteered in sport and recreation activities at least once in the previous 12 months, compared to 16% (2.6 million) of those who spoke English. 39
- The 2018 report of the ‘Longitudinal Study of Australian Children’ found that compared to adolescents who only spoke English at home, adolescents who spoke a language other than English were more likely to volunteer overall, but less likely to volunteer in sport. The most common volunteer roles were with community or welfare organisations, church or religious groups, or activities related to arts, heritage, culture, or music. 25
Motivators
Culturally and linguistically diverse individuals are more likely to be motivated to volunteer by:
- A desire to help others 15, 38
- Giving back to the community 15, 38
- Helping others 38
- Social and community connection 15, 16, 38
- Using/gaining skills and experience 15, 37, 38
- Supporting a cause 38
- Fun/enjoyment 15, 38
Facilitators
Facilitators to volunteering for culturally and linguistically diverse individuals are more likely to be:
- Volunteering as a way of life 16, 38
- Raising the profile of the organisation and connecting with community leaders 16
- Proactive and sustained engagement 16
- Promoting diversity and inclusion, cultural safety, (e.g., visible representation in different aspects of the org) 16, 38
- Nurturing a sense of belonging 16
- Working with diverse volunteers to develop cross-cultural awareness 16
- Use plain English, and limit acronyms, especially in training and promotional material. 16
- Having culturally diverse individuals on boards and committees 16
Barriers
Multicultural communities and individuals, especially those who have more recently moved to Australia may not be familiar with the ways in which sport and volunteering work in Australia. 16, 37, 38
- Nearly half (46.4%) of volunteers in a 2022 study in New South Wales agreed that volunteering was understood differently in their culture or language. 38
- Research by the UK Sport and Recreation Alliance found that 55% of the public didn’t realise community sports clubs rely on and are run by volunteers. 11
Other barriers to volunteering for culturally and linguistically diverse individuals are more likely to be:
- Language (i.e., English not primary language spoken) 16, 37, 38
- Discrimination and/or racism (including micro-aggression) 16, 37, 38, 46
- Non-inclusive organisations (e.g., unwilling to accommodate cultural considerations such as such as gender-specific toilets, uniform options, translated materials and communications, practical rather than English-based assessments) 16, 37, 46
- Reactive, not proactive recruitment 16
- Barriers such as time (family and work commitments), health, transport, childcare access, cost, etc. are like other groups. 16, 37, 38
Sport and active recreation organisations may also believe that they are more inclusive than they are. Research about parkrun – a free, weekly, volunteer-led event which happens in thousands of communities worldwide – found that although existing volunteers believed parkrun was accessible and welcoming, the local UK parkruns studied didn’t necessarily reflect the cultural make-up of the community. As one respondent commented, participants “at London parkrun do not seem to represent the 30% Bangladeshi population in the area…perhaps it suggests that many local residents feel it is 'not for them'. 45
- Non-playing roles and volunteering, data visualisation report, Australian Sports Commission, (updated April and October annually). The AusPlay volunteering module collects information about involvement in non-playing roles by adults (aged 15+) in sport and physical activity, and whether payment or other compensation was received for undertaking these roles. All results (except when year on year comparisons are displayed) are based on aggregated data collected from the start of the AusPlay volunteering module in July 2019, including data up to the latest AusPlay release.
- Volunteering inclusion for people from CALD backgrounds, Carissa Jedwab, Volunteering Australia, (July 2023). There is a strong social and economic case for building culturally and linguistically diverse* (CALD) communities’ inclusion in structured forms of volunteering within organisations (‘formal volunteering’). Positive benefits such as improved social and cultural integration has been shown to have direct correlation to successful settlement of new arrivals, as well as building confidence, English language skills, and practical experience within an Australian workplace. Volunteers also impart valuable cultural capital that is of benefit to individuals, groups and volunteer involving organisations.
- NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022). The purpose of this research is to explore the meaning and lived experience of multicultural volunteering in New South Wales (NSW), Australia. Whereas there is an emerging body of Australian and international research on the volunteer experiences of specific ethnic and cultural groups, there is no significant literature on the collective experience of those who do not predominantly identify as Anglo-Australian. This study reveals a number of new insights that will confirm with evidence and occasionally challenge the assumptions of those familiar with and new to multicultural volunteering.
- Pathways to culturally diverse volunteering towards COVID-19 recovery: research report, Mursha Gapasin, Thu-Trang Tran, Marijke Fotia, Volunteer West, (November 2021). The efforts and resources that facilitate volunteering in culturally diverse communities are less known. The Department of Families, Fairness, and Housing through the local Brimbank Melton Area commissioned Volunteer West to conduct a focused study to better understand the critical success factors for volunteer engagement among culturally diverse groups. The chosen cases were the Victoria State Emergency Service and the Dal Baba Bidhi Chand Sikh Temple.
- AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021). This report presents high-level information on nonplaying roles across all sport and physical activities. It then focuses on those in organised sport since this is where the vast majority occur. It examines whether these roles are all taken on by volunteers, who gets involved the most, what roles they take on and in which sports. The report also draws on other research projects conducted by the ASC that have identified different volunteer types and what drives them to become involved.
- State of Volunteering in Victoria 2020, Volunteering Victoria, (October 2020). Across the 12 months of 2019, the value of volunteering to Victoria was $58.1 billion dollars. This includes the $19.4 billion it would cost to replace the labour that volunteers contribute to Victoria as well as $8.2 billion in contributions to Victoria’s Gross State Product. This represents a net return of approximately $3.70 on every dollar invested. It is also costing Victorian volunteers on average over $1,700 a year to volunteer. On average, volunteer-involving organisations (VIOs) are reimbursing only one dollar for every eight dollars a volunteer spends on volunteering. This means on top of their valuable time, volunteers are donating nearly $6.70 per hour to volunteer after reimbursements. This report outlines the hidden costs of volunteering, for both volunteers and VIOs. These findings should guide VIOs and governments on how to reduce the financial burden being placed on volunteers, which has the potential to exclude many who cannot afford the act of volunteering.
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities.
- Language spoken at home was also associated with adolescents' volunteering, which may be associated with cultural backgrounds. Compared to adolescents who only spoke English at home, adolescents who spoke a language other than English had higher odds of volunteering overall (1.3 times higher) and volunteering for: community or welfare organisations (1.5 times higher); church or religious groups (1.8 times higher); activities related to arts, heritage, culture or music (1.8 times higher).
- Compared to non-Indigenous adolescents, the odds of volunteering for activities related to arts, heritage, culture or music were more than tripled for adolescents with an Indigenous background.
- Volunteering and Settlement in Australia: A snapshot, Volunteering Australia, Settlement Council of Australia, (May 2019). Volunteering Australia and the Settlement Council of Australia have conducted a National Survey on Volunteering and Settlement in Australia to inform our findings. Motivations to volunteer differ for everyone, however respondents were largely looking to contribute to society, make friends, improve their English or gain local work experience. Other key findings include:
- Research from McKinsey has found that companies that are more diverse are more likely to improve their customer orientation, employee satisfaction, and decision making. Further, companies that are more ethnically diverse are 35 per cent more likely to perform better than their industry partners.
- Volunteering has many benefits for both the volunteers and organisations. Volunteering is critical to building strong and resilient communities by encouraging economic participation, mitigating isolation and loneliness, and increasing social inclusion, community participation and cohesion. Volunteering can also lead to employment, by increasing workforce participation and helping people to develop key skills.
- Volunteering can lead to employment by increasing workforce participation and connecting people to career paths that are better paid and more stable. 95% of employers believe that volunteering can be a credible way of gaining real work experience to add to your resume. 85% of recruiters believe that volunteering is just as credible as paid work as long as it is relevant to the role or industry the person works in. 92% of employers said that relevant volunteer experience gives candidates an advantage in job interviews.
- Volunteers can face a number of barriers that can detract from their volunteer experience. Volunteers frequently report that increasing red tape, a lack of flexibility and organisations refusing to reimburse for out-of-pocket expenses can act as an enormous deterrent and inhibit the things they do as volunteers.
- Motivations of Sport Volunteers in England A review for Sport England, Geoff Nichols, Eddy Hogg, Ryan Storr, et al., University of Sheffield, University of Kent, Victoria University for Sport England, (January 2016). This review is the first to combine the findings of commercial reports and academic research into the motivations of sports volunteers with general theory understanding volunteers and volunteering. This provides a broader understanding of volunteering in sport. It provides a useful resource for anyone in the planning, management and delivery of sports volunteering and a stepping stone for further research.
- Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015). This report was commissioned to better inform the New Zealand sport sector; having three objectives: (1) understanding the underlying drivers and the level of engagement; (2) viewing sport as seen by its consumers; and (3) providing detailed analysis of key measures. Data was weighted by age, gender and location according to the latest New Zealand Census. The report also looked at the motivations to volunteer by ethnicity:
- Fun/enjoyment was the most important motivation for most groups, although for Māori the highest was ‘my children take part’.
- For Indian it was to ‘gain new skills’ and because they were ‘passionate about sport’,
- Pacific people were motivated to ‘do something worthwhile’ and ‘contribute to my community’.
- Those from Asian backgrounds ‘to meet people and gain new skills’.
- Young ethnic males (especially those of Indian and Asian backgrounds) were more likely to volunteer in one off events (e.g., an annual half marathon event).
- Development of a model of diversity, equity and inclusion for sport volunteers: an examination of the experiences of diverse volunteers for a national sport governing body, Eric Legg, Erika Karner, Sport, Education and Society, Volume 26(9), pp.966-981, (2021). This study explores the meaning of inclusion among Black, Brown and Indigenous Persons of Color (BIPOC) and LGBTQI+ volunteers of a national sport governing body. Volunteers perform essential roles within sport organizations, and increased diversity, equity, and inclusion is central for justice and performance reasons. However, limited research exists which critically examines the experience of volunteers from traditionally underrepresented populations. This study seeks to fill that gap. Improving diversity and inclusion within NGBs is not only likely to improve organizational performance, but also addresses issues of good governance and social justice. Semi-structured interviews coupled with narrative inquiry were employed to collect and analyze data. Findings suggest that volunteers experienced inclusion, or lack thereof, across four layered systems – personal, interpersonal, organizational and community. Within those layers, we identified the following subthemes: unique experience and viewpoint, personal responsibility, assimilation (individual); political/social capital, mentors (interpersonal); required commitment, inclusion not embedded in organizational cultural (organizational); implicit bias, microaggressions (community). From this model, we suggest characteristics of inclusive and non-inclusive organizations across a continuum of inclusion. Furthermore, the presented model fills a gap in existing literature and provides guidelines and specific actionable areas for organizations to develop environments that are more inclusive.
- Action research with parkrun UK volunteer organizers to develop inclusive strategies, Simone Fullagar, Sandra Petris, Julia Sargent, et al., Health Promotion International, Volume 35(5), pp.1199–1209, (October 2020). This article addresses the challenge of promoting physical activity through a focus on equity and engaging physically inactive citizens through the development of inclusive strategies within parkrun UK—a free, volunteer-led, weekly mass community participation running event. Our research pursued a ‘ground up’ approach by asking what can be learnt from the successes and challenges of organizing community events, such as parkrun UK, to promote inclusion? A modified participatory action research approach was used with four parkrun sites across England, Scotland and Northern Ireland, that involved quantitative and qualitative analysis of survey data (n = 655) that informed the process. Our analysis explored parkrunners’ and volunteer organizers’ perceptions relating to (i) the demographics of parkrun participation and (ii) actions for change in relation to the challenges of engaging marginalized groups (women, ethnic minorities, low income, older people, those with disabilities or illness). We discuss the challenges and opportunities for addressing (in)equity and inclusion through volunteer-based organizations and the implications for translating knowledge into organizational strategies.
- There was a common perception that the parkrun ethos was inclusive of diversity: ‘it brings in people of all different ages, abilities and cultural backgrounds'. The majority of survey respondents (70.1%) reported that they felt parkrun images and promotion reflected the diversity of people in the community. This inclusive ethos was articulated in relation to parkrun being accessible to all because it was local, free and welcoming.
- It was evident through the research that the ethnic and religious backgrounds of parkrunners was not reflective of the majority of local residents in the culturally diverse London neighbourhood. A respondent said, 'The runners at London parkrun do not seem to represent the 30% Bangladeshi population in the area - I don't know why this is or how it can be improved, but perhaps it suggests that many local residents feel it is 'not for them', which is at odds with parkrun's ethos as a community venture’.
- Promoting physical activity among children and youth in disadvantaged South Australian CALD communities through alternative community sport opportunities, Edoardo Rosso, Richard McGrath, Health Promotion Journal of Australia, Volume 27(2), pp.105-110, (August 2016). Recently arrived migrants and refugees from a culturally and linguistically diverse background (CALD) may be particularly vulnerable to social exclusion. Participation in sport is endorsed as a vehicle to ease the resettlement process; however, in Australia, this is often thought as a simple matter of integration into existing sport structures (e.g. clubs). This approach fails to place actual community needs at the centre of sport engagement efforts. A consultation framework was established with South Australian CALD community leaders and organisations to scope needs for community-based alternatives to participation in traditional sport (e.g. clubs), co-design a suitable community sport program and pilot it in five communities. Regular, free soccer activities engaged 263 young people from a great variety of nationalities, including over 50% refugees, in secondary state school and community-based sites. Alternative community sport programs can provide a basic but valuable forum to promote physical activity and associated well being in CALD and refugee communities. 107 volunteers were also recruited from the communities (primarily by community leaders) and the university (primarily students). They undertook roles spanning from coaching and site coordination to workshop planning and delivery, fundraising and media officers (e.g. photography and maintenance of online social resources). The decrease in participants and the increase in volunteers reflected feedback from volunteers and community leaders stressing the importance of a high volunteer–participant ratio during both soccer activities and special events to help volunteers accommodate a diverse range of participants’ needs (e.g. different sport skills levels) and respect the scheduling of activities.
- Segregation in Civic Life: Ethnic Sorting and Mixing across Voluntary Associations, Dingeman Wiertz, American Sociological Review, Volume 81(4), pp.800-827, (July 2016). To what extent do voluntary organizations like sports, leisure, and neighborhood associations provide a platform where ethnic groups mingle and ethnic boundaries are overcome? This study uses unique panel data from the Netherlands Longitudinal Life Course Study (NELLS) to shed light on the integrative power of voluntary associations. I investigate decisions to join and leave associations of different ethnic composition, as a member or a volunteer, among individuals of Turkish, Moroccan, and native Dutch origin. In general, all ethnic groups are equally likely to join voluntary organizations, but ethnic minorities are more likely to leave than are Dutch natives, even after accounting for relevant sociodemographic characteristics. This alone explains ethnic minorities’ lower involvement rates. Moreover, joining decisions are characterized by strong ethnic sorting across organizations of different ethnic composition: people are much more likely to join associations containing fewer ethnic out-group members. This limits the potential of voluntary associations as pathways to social integration. In contrast, once the initial hurdle of getting involved has been taken, people are no more likely to disengage from organizations with more ethnic out-group members. Inter-ethnic neighborhood contact and the local supply of involvement opportunities are most influential in explaining the strong sorting tendencies in people’s joining decisions.
Access to resources
Where possible, direct links to full-text and online resources are provided. However, where links are not available, you may be able to access documents directly by searching our licenced full-text databases (note: user access restrictions apply). Alternatively, you can ask your institutional, university, or local library for assistance—or purchase documents directly from the publisher. You may also find the information you’re seeking by searching Google Scholar.
Volunteer participation can vary based on geographical location.
Factors that impact
Location
Volunteering rates in communities or areas can be very different, depending on various factors. This is evident when comparing volunteering between metropolitan and rural, regional, or remote areas, and communities of different population sizes. 31, 35, 47
Sport often forms a major part of community culture and wellbeing in rural, regional, and remote communities and also requires a higher proportion of volunteers from the population to remain viable. 20, 25, 33
Australian and international research shows that people living in remote, rural, and regional areas are more likely to volunteer (both formally and informally) than those living in major cities or metropolitan areas, including in sport and recreation. 10, 13, 20, 25, 31, 32, 35, 47
- A 2019 study of rural Western Australian volunteers found that the most numerous volunteer activities were sport and emergency services. 32
- An analysis of 22,461 participants from 19 countries in 2018 found that participants from communities with between 2,001 and 20,000 residents were more likely to report volunteering in sport, relative to participants from larger communities (more than 500,000). 35
- A 2017 survey in regional Victoria found that the sport and recreation (15%) and church and spiritual (10%) sectors had the highest rates of weekly volunteering. 13
- A 2015 Australian evidence review found that young people from non-metropolitan communities appear to volunteer more (more frequently and for more hours) than young people from metropolitan communities, suggesting young people may be more likely to volunteer where the community is smaller, more immediate, or more familiar. 42
Aging and declining populations are a significant issue for many rural, regional, and remote communities. 32, 33 Attracting new people in the community to volunteering roles, retaining existing volunteers, and encouraging young people to volunteer are critical to long-term sustainability. 32
Participation
Volunteering is more common outside of the major cities where population density is lower, despite participation rates for organised sport being similar across regions. 20
AusPlay data shows that in 2022: 39
- 14% of people living in major cities volunteered in sport or recreation at least once per year, compared to 42% who played at least once per week (i.e., regularly).
- 16% of people living in inner regional areas volunteered in sport or recreation at least once per year, compared to 39% who played at least once per week.
- 19% of people living in outer regional areas volunteered in sport or recreation at least once per year, compared to 38% who played at least once per week.
- 20% of people living in remote or very remote areas volunteered in sport or recreation at least once per year, compared to 37% who played at least once per week.
Motivators
Motivations to volunteers in rural, regional, or remote communities can include:
- Volunteering as a way of life. 32, 33
- Belief that volunteering is integral to the survival of the community. 32, 33
- Personal interest or satisfaction. 32
- Personal wellbeing, volunteers are more likely to be happy with their sense of community. 32
Facilitators
Facilitators to volunteering in rural, regional, or remote communities can be: 32
- Combining volunteering with other commitments.
- Establishing boundaries around volunteering.
- Learning when to say ‘no’ to requests for help.
- Flexible and adaptable approaches to volunteering.
- Alternative governance models, e.g., reducing the number of committee roles [can also be a barrier if existing participants and volunteers don’t like or accept the changes].
Barriers
Barriers to volunteering in rural, regional, and remote communities can include:
- Being culturally or linguistically diverse. 38
- Use of online systems, especially in areas with limited internet or mobile phone coverage and/or for older rural Australians. 32
- Perceived experience/skill requirements (e.g., thinking they don't have the experience to be a committee member, fear of the unknown). 32
- High base level of people in communities already volunteering, means limited pool to find/attract new volunteers. 32
- Bureaucratic procedures, perceived over-regulation/red tape, risk responsibility. 32
- Higher costs and complications of transport, especially due to distances that need to be travelled. 33
- Non-playing roles and volunteering, data visualisation report, Australian Sports Commission, (updated April and October annually). The AusPlay volunteering module collects information about involvement in non-playing roles by adults (aged 15+) in sport and physical activity, and whether payment or other compensation was received for undertaking these roles. All results (except when year on year comparisons are displayed) are based on aggregated data collected from the start of the AusPlay volunteering module in July 2019, including data up to the latest AusPlay release.
- Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et al., Volunteering Australia, (October 2022). The focus of this report is the volunteer perspective. We explore the characteristics of volunteers and volunteering and how this has changed over the last decade and throughout the COVID-19 pandemic. The research draws on several data sources, including the ANUpoll series of surveys with the most recent data collected in April 2022.
- People living outside of a capital city had a higher volunteering rate (29.0 per cent) than people living in a capital city (24.0 per cent).
- There are big differences in volunteering rates between areas. In 2016, the lowest volunteering rate was 7.9 per cent and the highest was 53.3 per cent. In 2021, the lowest volunteering rate was 5.1 per cent and the highest was 45.6 per cent. * There is a strong correlation across years at the area-level, with areas with high volunteering rates in one year likely to have high volunteering rates in a subsequent year.13 * In virtually all geographic areas the rates of volunteering declined between 2016 and 2021, with only a handful of areas experiencing no change or an increase in volunteering rates.
- NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022). The purpose of this research is to explore the meaning and lived experience of multicultural volunteering in New South Wales (NSW), Australia. This study reveals a number of new insights that will confirm with evidence and occasionally challenge the assumptions of those familiar with and new to multicultural volunteering. This research found that residents in regional NSW feel strongly that multicultural volunteers are not well represented in volunteer-involving organisations and don't have equal decision-making authority in volunteer-involving organisations. It also found that multicultural volunteering was not recognised, celebrated, or well supported by the government.
- AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021). This report presents high-level information on nonplaying roles across all sport and physical activities. It then focuses on those in organised sport since this is where the vast majority occur. It examines whether these roles are all taken on by volunteers, who gets involved the most, what roles they take on and in which sports. The report also draws on other research projects conducted by the ASC that have identified different volunteer types and what drives them to become involved. Volunteering is more common outside of the major cities where population density is lower, despite participation rates for organised sport being similar across regions. This perhaps reflects the strong role sports clubs play in rural and regional social and community life.
- Participatory arts, sport, physical activity and loneliness: the role of volunteering, what works wellbeing, (December 2020). The studies in this review explore the connections between volunteering, taking part in participatory arts and sport or physical activities in enhancing wellbeing and/or alleviating loneliness for diverse population groups across the life course. The volunteers include: those with mental health problems; older adults; marginalised groups; parents at a youth rugby club; and those suffering from loneliness, social isolation or poor mental wellbeing. People benefiting from the volunteering activities include: those with complex communication needs; and isolated older adults living in rural areas.
- State of Volunteering in Victoria 2020, Volunteering Victoria, (October 2020). This report outlines the hidden costs of volunteering, for both volunteers and organisations. Sport plays a very significant role in community connectedness and health and wellbeing, particularly for rural and regional communities. Sport is often the hub to many other connections. The community sports sector relies on in-person activities.
- Volunteering in rural and regional Victoria is not only a way of life but essential to maintaining a variety of services. Issues for volunteering in rural towns and regional cities differ from issues in the Greater Metropolitan Melbourne area.
- Some of the known issues for volunteerism, in rural areas in particular, include ageing and declining populations, the higher cost of transport, lower levels of service provision and the tyranny of distance.
- Further research is needed to better understand how volunteering has been affected in regional and rural communities in recent years, the consequences of declining volunteerism and what the obstacles are to rebuilding or reshaping volunteering.
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities.
- Compared to adolescents living in major cities, adolescents living in inner regional areas, or outer regional and remote areas had higher odds of volunteering for sport and recreation groups (1.4 and 1.5 times higher, respectively). This finding is consistent with the observation that sport and recreation activities form a major part of the culture in country areas of Australia, and these activities often rely heavily on volunteers.
- Adolescents living in inner regional areas had lower odds of doing voluntary work for church or religious groups.
- The Social and Economic Sustainability of WA’s Rural Volunteer Workforce, Kirsten Holmes, Amanda Davies, Leonie Lockstone-Binney, et al., Bankwest Curtin Economics Centre, Report No. 22/19, (February 2019). Study identified how rural communities in WA are addressing the challenges of recruiting and retaining volunteers at a time of unprecedented demographic change and increasing pressure on the rural volunteer workforce. It identified the critical role of volunteering in creating a sense of community wellbeing and delivering essential services in rural areas. It also presents the strategies volunteers and voluntary organisations are using to sustain the rural volunteer workforce.
- Volunteers in Victoria, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link] This report was developed to provide a contemporary narrative for volunteering. It also provides a summary of the known social benefits, economic value and current trends. Findings from this report highlight key trends, challenges and opportunities for volunteering, and have informed the development of strategic priorities to strengthen and support the volunteer sector in Victoria. Some key findings included:
- People living in rural and regional Victoria are more likely to be involved in their communities than people in cities and urban areas, with higher rates of volunteering than people living in metropolitan areas.
- In regional Victoria, the sport and recreation (15%) and church and spiritual (10% sectors had the highest rates of weekly volunteering.
- State of Volunteering in Australia report, Volunteering Australia/PWC, (April 2016). Volunteering Australia and PwC have conducted a survey to analyse the current state of volunteering in Australia, and to identify opportunities to maximise the potential of the volunteer workforce. The report investigates the following questions: Are the current volunteer engagement and management practices appropriate for the future? Is there alignment between the types of roles volunteers want to undertake, the sectors they are interested in volunteering in, and the needs of volunteer involving organisations? What is the appropriate framework to support informal volunteering? What are the necessary steps that need to be taken to future proof volunteering? Sport is included as one of the industries/areas of volunteer participation investigated.
- A larger proportion of regional/remote respondents participated in both formal and informal volunteering (only 64 per cent are from metropolitan areas).
- Understanding volunteer motivations and concerns in coaching and officiating basketball: implications for sport policy, Meghan Casey, Jack Harvey, Melanie Charity, et al., BMC Public Health, Volume 23, article 946, (May 2023). For many years the sector has faced challenges to volunteer recruitment and retention, especially due to the increased bureaucratic and compliance demands in operating community sports clubs. This research examined volunteer intentions and motivations in coaching and officiating in basketball and explored factors influencing their decision to return to COVID-safe basketball. Data was collected in Victoria Australia during July 2020 before basketball had the chance to return from the first Australian-wide COVID-19 lockdown. Volunteers had positive intentions to return to basketball following COVID-19 restrictions because it was fun, to help others, or because friends/family were involved. Volunteers were most concerned that others will not comply with COVID-safe policies particularly around isolating when feeling unwell (95%), but also reported concerns about the inconveniences of some COVID-safe policies introduced to return to organised sport (e.g. social distancing, density limits, and enforcing rule changes).
- Individual and contextual determinants of stable volunteering in sport clubs, Torsten Schlesinger, Siegfried Nagel, International Review for the Sociology of Sport, Volume 53(1), pp.101-121, (2018). This article addresses factors that influence voluntary sport club (VSC) members’ loyalty to voluntary engagement. The question asked is an issue of VSC volunteers’ commitment whether they decide to quit or continue their engagement. A multilevel approach was used that considered both individual characteristics of volunteers and corresponding contextual features of VSCs to analyse members’ voluntary commitment. Different multilevel models were estimated in a sample of 477 volunteers in 26 Swiss and German VSCs. Results indicated that members’ stable voluntary activity is not just an outcome of individual characteristics such as having children belonging to the club, strong identification with their club, positively perceived (collective) solidarity and job satisfaction. In addition to these factors, the findings confirm the significance of the contextual level. Stable volunteering appears to be more probable in rural VSCs and clubs that value conviviality. Surprisingly, the results reveal that specific measures to promote volunteering have no significant effect on voluntary commitment in VSCs
- Volunteering in sport is more prevalent in small (but not tiny) communities: Insights from 19 countries, Balish S, Rainham D, Blanchard C, International Journal of Sport and Exercise Psychology, Volume 16(2), pp.203-213, (2018). Research suggests members of smaller communities are more likely to play sport. This study looked at whether members of smaller communities are also more likely to volunteer in sport. Data were acquired from the World Value Survey and analysis involved 22,461 participants from 19 countries. After controlling for country-level demographic variables (including sport participation), participants from communities with between 2,000-20,000 residents were more likely to report volunteering in sport, compared to participants from larger communities (> 500,000 population). The effect of community size occurred for all measured forms of volunteering. These findings provide novel evidence that participants from smaller communities are more likely to volunteer, even when controlling for sport participation. Future research will be needed to reveal the specific determinants and consequences of sport volunteering in smaller communities.
- Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015). The decision to volunteer can be considered a form of private consumption choice. Individuals have time at their disposal which they can be devoted to work or leisure; volunteering is only one of many choices. Considering both the decline in voluntary service and the necessity for most non-profit sporting clubs to recruit volunteers, it becomes essential to understand the drivers of volunteering. The theoretical model presented by the author contains factors from four domains: (1) demographics (age, gender, cultural background); (2) economic indicators (employment status, income, human capital); (3) sociological indicators (community engagement); and, (4) psychological indicators (preferences and experiences). The strength of each factor is estimated using a mathematical model.
Access to resources
Where possible, direct links to full-text and online resources are provided. However, where links are not available, you may be able to access documents directly by searching our licenced full-text databases (note: user access restrictions apply). Alternatively, you can ask your institutional, university, or local library for assistance—or purchase documents directly from the publisher. You may also find the information you’re seeking by searching Google Scholar.
Everyone in the community should have the opportunity to be involved in sport regardless of their individual characteristics.
Factors that impact
Other population groups
An analysis of data from AusPlay identifies the rates of playing and volunteering by different groups. 39
Volunteers in sport are more likely to:
- Have children in their household. 8, 20, 25
- Be male. 15, 20, 48, 63
- Be aged between 35 and 54 years. 13, 20, 63
- Be employed, especially those who have higher annual household incomes. 8, 15, 20, 25, 48, 63
Certain population groups are under-represented as sport volunteers, including:
- People with disability, special healthcare needs, or self-reported health problems. 20, 25, 48, 49, 63
- Lower socio-economic or income households. 8, 20, 25, 48, 49
- Culturally and linguistically diverse individuals. 8, 13, 20, 48
- Sexuality or gender diverse participants. 50
To be sustainable it is important for sport organisations to ensure that everyone in the community has the opportunity to be involved in sport regardless of their background, socio-economic status, or abilities. 7
- The volunteer capacity of community sports clubs to support women and girls in sport, Change Our Game, (2023). The aim of this research project was to investigate community sports clubs’ volunteer capacity - including management, retention and recruitment - to engage women and girls in participating and volunteering in community sport. The insights from this research can help sports organisations and local clubs identify areas of improvement in growing volunteer capacity to support women and girls’ participation in community-level sport. Some key findings include:
- Women’s willingness to volunteer, and the volunteer roles they perform in local sports, are influenced by many societal, organisational and individual factors, with gendered roles and stereotypes continuing to be one of the biggest barriers. E.g., women generally volunteer in team manager roles rather than coaching or executive committee positions. This is particularly the case in sports traditionally dominated by men with few women volunteers.
- In some clubs, women are still not widely accepted to be president of a club, nor coach of a men/boys’ team/sport and are thus reluctant to put their hand up.
- Supportive behaviours from men at clubs (including players) are important in enabling women to play sport, such as men taking on roles on game day (e.g. scoring or running the canteen).
- There are varied attitudes of club volunteers towards supporting opportunities for women and girls to play sport.
- Parents play an important role in supporting girls to play sport, in particular dads with daughters, who seemed enthused to fill volunteer roles for girls’ teams, to enable opportunities for girls
- Some clubs display deep-rooted gender stereotypes, where boys’ player pathways are perceived to be more important than girls’ pathways.
- Inequities in resourcing teams, for example clubs’ focus on the category with the highest number of teams (i.e. having more men’s/boys teams).
- To support women and girls community sports clubs should consider actions such as: Addressing inequalities in team resourcing, developing specific strategies to increase women in volunteer roles, have policies supporting women in leadership roles in the club, support younger women to build confidence and capability, create a welcoming and inclusive club culture.
- Non-playing roles and volunteering, data visualisation report, Australian Sports Commission, (updated April and October annually). The AusPlay volunteering module collects information about involvement in non-playing roles by adults (aged 15+) in sport and physical activity, and whether payment or other compensation was received for undertaking these roles. All results (except when year on year comparisons are displayed) are based on aggregated data collected from the start of the AusPlay volunteering module in July 2019, including data up to the latest AusPlay release.
- Volunteering inclusion for people from CALD backgrounds, Carissa Jedwab, Volunteering Australia, (July 2023). There is a strong social and economic case for building culturally and linguistically diverse* (CALD) communities’ inclusion in structured forms of volunteering within organisations (‘formal volunteering’). Positive benefits such as improved social and cultural integration has been shown to have direct correlation to successful settlement of new arrivals, as well as building confidence, English language skills, and practical experience within an Australian workplace. Volunteers also impart valuable cultural capital that is of benefit to individuals, groups and volunteer involving organisations.
- Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et al., Volunteering Australia, (October 2022). The focus of this report is the volunteer perspective. We explore the characteristics of volunteers and volunteering and how this has changed over the last decade and throughout the COVID-19 pandemic. The research draws on several data sources, including the ANUpoll series of surveys with the most recent data collected in April 2022.
- NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022). The purpose of this research is to explore the meaning and lived experience of multicultural volunteering in New South Wales (NSW), Australia. Whereas there is an emerging body of Australian and international research on the volunteer experiences of specific ethnic and cultural groups, there is no significant literature on the collective experience of those who do not predominantly identify as Anglo-Australian. This study reveals a number of new insights that will confirm with evidence and occasionally challenge the assumptions of those familiar with and new to multicultural volunteering.
- Pathways to culturally diverse volunteering towards COVID-19 recovery: research report, Mursha Gapasin, Thu-Trang Tran, Marijke Fotia, Volunteer West, (November 2021). The efforts and resources that facilitate volunteering in culturally diverse communities are less known. The Department of Families, Fairness, and Housing through the local Brimbank Melton Area commissioned Volunteer West to conduct a focused study to better understand the critical success factors for volunteer engagement among culturally diverse groups. The chosen cases were the Victoria State Emergency Service and the Dal Baba Bidhi Chand Sikh Temple.
- AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021). This report presents high-level information on nonplaying roles across all sport and physical activities. It then focuses on those in organised sport since this is where the vast majority occur. It examines whether these roles are all taken on by volunteers, who gets involved the most, what roles they take on and in which sports. The report also draws on other research projects conducted by the ASC that have identified different volunteer types and what drives them to become involved.
- General Social Survey, Australian Bureau of Statistics, (June 2021), latest release. During the time that the GSS was conducted in 2020, initiatives were in place to help reduce the spread of COVID-19 and support the economy. Because of changed methodology and the impact of COVID-19 restrictions on the Australian population, care should be exercised when making comparisons with previous years. This report provides a breakdown of the volunteer characteristics [see Table 9 for more details on Voluntary work/Unpaid work or support by personal characteristics].
- The future of sport volunteering, Australian Sports Commission, (April 2021). While the sport sector has suffered from fragmentation and a lack of clear roles and responsibilities, there is a strong recognition across the sector that things must change. COVID-19 has shaken the sector with immediate concerns about the return of volunteers to sport. For many, this is the burning platform for change that is needed. While this report has been commissioned by the Australian Sports Commission, it is designed for everyone, whether you are a National or State Sporting Organisation, community sport club or a volunteer seeking to make change.
- Active Lives: Adult Survey, November 2019/20 Report, Sport England, (April 2021). Based on people having volunteered at least twice in the last 12 months Sport England found that men continue to be much more likely to volunteer in sport and activity (64% male; 36% female). This is in contrast to more general volunteering where men and women were equally represented. The roles undertaken also differ by gender, with women much less likely to referee or umpire, or coach or instruct, compared to men. Conversely, women are more likely to organise fundraising for sport and provide other help. The report also found that people from lower socio-economic groups were less likely to volunteer (making up only 11% of volunteers although they make up 31% of the population), and people with a disability, who make up 21% of the population, account for only 14% of volunteers.
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities.
- Adolescents with special health care needs had lower odds of volunteering for sport and recreation groups (27 percentage points lower) than those without special health care needs, suggesting that their health care needs might limit their capacity to volunteer in activities of this type.
- Adolescents from high-income families (top third) had higher odds of volunteering for sporting and recreation groups (about 30 percentage points higher), and lower odds of volunteering for church or religious groups (45 percentage points lower) than adolescents from low-income families (bottom third). This may be associated with the cost of participating in particular activities, e.g., cost of uniforms.
- Volunteering and Settlement in Australia: A snapshot, Volunteering Australia, Settlement Council of Australia, (May 2019). Volunteering Australia and the Settlement Council of Australia have conducted a National Survey on Volunteering and Settlement in Australia to inform our findings. Motivations to volunteer differ for everyone, however respondents were largely looking to contribute to society, make friends, improve their English or gain local work experience. Other key findings include:
- Volunteers in Victoria, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link] This report was developed to provide a contemporary narrative for volunteering. It also provides a summary of the known social benefits, economic value and current trends. Findings from this report highlight key trends, challenges and opportunities for volunteering, and have informed the development of strategic priorities to strengthen and support the volunteer sector in Victoria. Some key findings included:
- Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015). This report was commissioned to better inform the New Zealand sport sector; having three objectives: (1) understanding the underlying drivers and the level of engagement; (2) viewing sport as seen by its consumers; and (3) providing detailed analysis of key measures. Data was weighted by age, gender and location according to the latest New Zealand Census. Key insights provided in this report follow:
- Sport and Physical Recreation: a statistical overview, Australia 2012, Australian Bureau of Statistics, (2012) Final report (ceased). This report provides information on the demographics and motivations of sport volunteers. Volunteers in sports organisations reported a variety of reasons for volunteering, with the three main reasons being: (1) to help others in the community (53% of volunteers); (2) personal satisfaction (46%); and, (3) personal or family involvement (46%). Other key points from the report include:
- There appears to be an association between rates of volunteering and socio-economic status – lower rates of volunteering being associated with socio-economic disadvantage.
- Lower rates of volunteering are also associated with self-reported health problems.
- Do Women Perceive a Payoff from Working without Pay? A Gender Comparison of Perceived Career Outcomes of Sport Volunteering, Katrin Scharfenkamp, Pamela Wicker, Tim Thormann, et al., sustainability, Volume 14(19), 11907, (September 2022). Gender equality among volunteers and in the labor market are essential for social sustainability. This study examines whether women value benefits of sport volunteering for their job market situation significantly differently than men. Based on signaling and social role theory, we hypothesize that women are more likely to value sport volunteering as a job market signal and as useful for career options than men. According to human capital and ecological systems theory, we hypothesize that this link depends on women’s age and national gender equality. An online survey targeting volunteers in European football clubs (in seven countries; n = 16,989) was conducted. Logistic regressions are estimated to analyze the factors affecting respondents’ agreement that sport volunteering ‘looks good on their CV’ or ‘allows to explore new career options’. The findings show that women are significantly more likely to value sport volunteering as a job market signal but are significantly less likely to explore new career options than men. While older women are significantly less likely to agree, women living in more gender equal countries are more likely to agree. Our findings indicate a link between the male dominance in sport volunteering and the job market, which is determined by social sustainability.
- Development of a model of diversity, equity and inclusion for sport volunteers: an examination of the experiences of diverse volunteers for a national sport governing body, Eric Legg, Erika Karner, Sport, Education and Society, Volume 26(9), pp.966-981, (2021). This study explores the meaning of inclusion among Black, Brown and Indigenous Persons of Color (BIPOC) and LGBTQI+ volunteers of a national sport governing body. Volunteers perform essential roles within sport organizations, and increased diversity, equity, and inclusion is central for justice and performance reasons. However, limited research exists which critically examines the experience of volunteers from traditionally underrepresented populations. This study seeks to fill that gap. Improving diversity and inclusion within NGBs is not only likely to improve organizational performance, but also addresses issues of good governance and social justice. Semi-structured interviews coupled with narrative inquiry were employed to collect and analyze data. Findings suggest that volunteers experienced inclusion, or lack thereof, across four layered systems – personal, interpersonal, organizational and community. Within those layers, we identified the following subthemes: unique experience and viewpoint, personal responsibility, assimilation (individual); political/social capital, mentors (interpersonal); required commitment, inclusion not embedded in organizational cultural (organizational); implicit bias, microaggressions (community). From this model, we suggest characteristics of inclusive and non-inclusive organizations across a continuum of inclusion. Furthermore, the presented model fills a gap in existing literature and provides guidelines and specific actionable areas for organizations to develop environments that are more inclusive.
- Building Inclusive Communities in Youth Sport for Lesbian-Parented Families, Dawn Trussell, Journal of Sport Management, Volume 34(4), pp.367-377, (June 2020). This interpretative study examines the complexities of lesbian parents’ experiences in organized youth sport programs. Specifically, it seeks to understand youth sport as a potential site for social change that facilitates a sense of inclusive community for diverse family structures. Using thematic analysis, the author examines perspectives of nine participants from Australia, Canada, and the United States. Emphasis is placed on how the lesbian parents (a) negotiate heightened visibility, sexual stigma, and parental judgment; (b) foster social relationships through participation, volunteerism, and positive role models; and (c) create shared understanding toward building an inclusive sport culture. The findings call attention to the importance of intentional and unintentional acts (by families as well as sport organizations) that create a sense of community and an inclusive organizational culture. The connection of lesbian parents’ experiences to broader concepts, such as sexual stigma and transformative services, are also examined within the context of youth sport.
- Individual and contextual determinants of stable volunteering in sport clubs, Torsten Schlesinger, Siegfried Nagel, International Review for the Sociology of Sport, Volume 53(1), pp.101-121, (2018). This article addresses factors that influence voluntary sport club (VSC) members’ loyalty to voluntary engagement. The question asked is an issue of VSC volunteers’ commitment whether they decide to quit or continue their engagement. A multilevel approach was used that considered both individual characteristics of volunteers and corresponding contextual features of VSCs to analyse members’ voluntary commitment. Different multilevel models were estimated in a sample of 477 volunteers in 26 Swiss and German VSCs. Results indicated that members’ stable voluntary activity is not just an outcome of individual characteristics such as having children belonging to the club, strong identification with their club, positively perceived (collective) solidarity and job satisfaction. In addition to these factors, the findings confirm the significance of the contextual level. Stable volunteering appears to be more probable in rural VSCs and clubs that value conviviality. Surprisingly, the results reveal that specific measures to promote volunteering have no significant effect on voluntary commitment in VSCs.
- Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015). The decision to volunteer can be considered a form of private consumption choice. Individuals have time at their disposal which they can be devoted to work or leisure; volunteering is only one of many choices. Considering both the decline in voluntary service and the necessity for most non-profit sporting clubs to recruit volunteers, it becomes essential to understand the drivers of volunteering. The theoretical model presented by the author contains factors from four domains: (1) demographics (age, gender, cultural background); (2) economic indicators (employment status, income, human capital); (3) sociological indicators (community engagement); and, (4) psychological indicators (preferences and experiences). The strength of each factor is estimated using a mathematical model.
Access to resources
Where possible, direct links to full-text and online resources are provided. However, where links are not available, you may be able to access documents directly by searching our licenced full-text databases (note: user access restrictions apply). Alternatively, you can ask your institutional, university, or local library for assistance—or purchase documents directly from the publisher. You may also find the information you’re seeking by searching Google Scholar.
Many sports volunteers have a strong personal connection to the sport, often being players or parents of players.
Factors that impact
Affiliation
More than a third, (37%) of Australians aged 15 years and over who had undertaken voluntary work through an organisation in last 12 months (in any sector) did so because of a personal or family involvement. The third highest motivation, after personal satisfaction/do something worthwhile, and to help others/community. 8, 49
This is even more important in sport volunteering. Having a direct relationship or involvement in sport, i.e., being an existing or former player, volunteer, or supporting a family member (especially children) is the most reported motivation in the literature. 9, 12, 15, 20, 21, 22, 23, 24, 51
- 55% of Australian sport volunteers are involved as both a player and a volunteer in at least one sport. The proportion of male volunteers who also play the same sport is higher than for female volunteers – 60% for men, 51% for women. 20
- Research for Sport New Zealand found that, on average, 54% of sports volunteers had participated in that sport in the last 12 months. Rates were higher for certain sports, e.g., 71% of badminton volunteers had also played badminton in the previous 12 months, while for triathlon only 20% of volunteers also competed in triathlon. 15
- Players or ex-players get involved in sport because sport is part of their life, they know sport doesn’t just run itself, and because they want to give something back. 20, 49
On the flip side, not having such a connection (i.e., no interest in sport or children/family no longer participating) is the main barrier for those not currently volunteering, or most likely to stop volunteering. 12, 31, 51
Parents and children
Sport volunteering is often highly correlated with life stage. Overall, families with children are most likely to volunteer in organised sport. Previous research for the Australian Sports Commission (ASC) found that 51% of those likely to volunteer in club sport in the next 12 months had children at home under 21 years. 51
While parents are much more likely to volunteer when their children are playing, the reverse is also true. Children of parents who are actively engaged in sport, especially when they both play and volunteer, are much more likely to play and volunteer themselves – giving them a much higher likelihood of reaping the lifetime benefits of sport for physical, social, and mental wellbeing. 13, 20, 25
Future volunteers
Those already participating in sport will generally be most effective and can help drive sustainable levels of volunteers. 15
Research for the Australian Sports Commission’s Market Segmentation for Sport Participation project found that one in three (30%) of Australians aged 14-75 who were not currently volunteering in club sport would volunteer if they were simply asked to do so. 12
This is consistent with other research that has found that non-volunteers may be unaware the club needs volunteers. 7, 11, 12, 37, 38 It also reinforces that a key facilitator of being a volunteer is feeling like they are making a difference and having a sense of meaning or purpose. 11, 12, 13, 15, 18
Getting people outside of sport to volunteer is significantly harder, so organisations should primarily focus on people who already play, volunteer, watch (fans), or support sport to engage/further engage them as volunteers. 12, 15, 51
- Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et al., Volunteering Australia, (October 2022). The focus of this report is the volunteer perspective. We explore the characteristics of volunteers and volunteering and how this has changed over the last decade and throughout the COVID-19 pandemic. The research draws on several data sources, including the ANUpoll series of surveys with the most recent data collected in April 2022.
- AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021). This report presents high-level information on nonplaying roles across all sport and physical activities. It then focuses on those in organised sport since this is where the vast majority occur. It examines whether these roles are all taken on by volunteers, who gets involved the most, what roles they take on and in which sports. The report also draws on other research projects conducted by the ASC that have identified different volunteer types and what drives them to become involved.
- Most people who volunteer in a sport already have a strong connection to that sport – they are often players themselves or have children playing – and are motivated to volunteer simply to facilitate their own or their children’s activity.
- 55% of volunteers are involved as both a player and a volunteer in at least one sport. The proportion of male volunteers who also play the same sport is higher than for female volunteers – 60% for men, 51% for women.
- With parents making up more than two-thirds of volunteers, it might be assumed that this is driven by children’s participation – children start playing sport and parents help out. Some of the time this will be the case, but the opposite can also occur. If parents are actively involved in sport, their children are also more likely to play, giving them the opportunity to reap the benefits of sport throughout their lives.
- Two key groups of volunteers are: Players or ex-players, who get involved in sport because sport is part of their lives and they know it doesn’t just run itself, and Supporting family members, who get involved to support (usually) their child’s sporting activities.
- General Social Survey, Australian Bureau of Statistics, (June 2021), latest release. During the time that the GSS was conducted in 2020, initiatives were in place to help reduce the spread of COVID-19 and support the economy. Because of changed methodology and the impact of COVID-19 restrictions on the Australian population, care should be exercised when making comparisons with previous years. This report provides a breakdown of the volunteer characteristics:
- Australians had volunteered for 489.5 million hours in 2020 and 596.2 million hours in 2019.
- One quarter (25%) of Australians aged 15 years and over participated in unpaid voluntary work through an organisation in 2020, lower than the 30% in 2019.
- Volunteering rates for males and females were similar at 23% and 26%.
- The most common types of organisations for which people volunteered were those relating to sport and physical recreation (31% of volunteers), religious groups (23%), and education and training (19%).
- The main reasons given by people who did not do any voluntary work through an organisation in the 12 months prior to the survey in 2020 were 'No time (family / work commitments)' (52%) and 'Not interested / no need' (33%).
- One third of Australians (33%) reported 'Always' or 'Often' feeling rushed for time. [this may impact willingness or ability to volunteer].
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities.
- More parents of 12-13 year olds (24% of mothers and 23% of fathers) than 16-17 year olds (17% of mothers and 18% of fathers) volunteered for sport and recreation activities, possibly due to lesser involvement and supervision of their children's sporting activities when their children are older.
- The data show that adolescents were more likely to volunteer if their parents volunteered, particularly their mother.
- Volunteers in Victoria, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link] This report was developed to provide a contemporary narrative for volunteering. It also provides a summary of the known social benefits, economic value and current trends. Findings from this report highlight key trends, challenges and opportunities for volunteering, and have informed the development of strategic priorities to strengthen and support the volunteer sector in Victoria. Some key findings included:
- 75% of Victorian volunteers had a parent who volunteered.
- Sporting and recreation clubs are the engine room of volunteering – in 2014, 84% of people who volunteered had also participated in organised team sport as a child. This was significantly higher participation than other organised activities, such as youth groups (62%) and arts/cultural activities (52%).
- Motivations of Sport Volunteers in England A review for Sport England, Geoff Nichols, Eddy Hogg, Ryan Storr, et al., University of Sheffield, University of Kent, Victoria University for Sport England, (January 2016). This review is the first to combine the findings of commercial reports and academic research into the motivations of sports volunteers with general theory understanding volunteers and volunteering. This provides a broader understanding of volunteering in sport. It provides a useful resource for anyone in the planning, management and delivery of sports volunteering and a stepping stone for further research.
- Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015). This report was commissioned to better inform the New Zealand sport sector; having three objectives: (1) understanding the underlying drivers and the level of engagement; (2) viewing sport as seen by its consumers; and (3) providing detailed analysis of key measures. Data was weighted by age, gender and location according to the latest New Zealand Census. Key insights provided in this report follow:
- The recruitment of volunteers at an early age is critical. Volunteers begin their service at an early age (16-24 years old) and are likely to serve for a significant period of time.
- Sport volunteers are also participants of their respective sports. On average 54% of sports volunteers have participated in that sport in the last 12 months. Rates were higher for certain sports, e.g., 71% of badminton volunteers had also played badminton in the previous 12 months, while for triathlon only 20% of volunteers also competed in triathlon.
- Volunteers: Market Segmentation, Australian Sports Commission, (May 2014). The Market Segmentation Study for Volunteers helps identify segments in the Australian community with the greatest potential for recruitment of new sport volunteers, and practices and strategies for the retention of current sport volunteers. This research tells us that we are doing some things really well, with nearly all club volunteers reporting they were satisfied with their experience (89% extremely or somewhat satisfied) while 92% of club sport volunteers are likely to continue volunteering in club sport in the next 12 months. The study also provides key insights for the sport sector to better understand their volunteer workforce and how they might need to manage them into the future.
- Market Segmentation Study for Volunteers, Australian Sports Commission, (2014). This research confirms that the sport sector is doing some things really well, with nearly all club volunteers reporting they were satisfied with their experience. Motivations for volunteering fall into three broad categories: emotional, experiential and tangible. The Study found that among the more tangible motivations for volunteering, the social benefits offered are key motivators for many who currently volunteer.
- Those current club sport volunteers who are likely to continue volunteering in club sport will do so for the enjoyment of having a role to play in the sport club and organisation (51%), and / or because of their child’s continued involvement (50%).
- The greatest barrier to sport volunteering is not having a direct involvement or interest in the sport, and this highlights that participation is key (either their own or their child’s). Acquisition from outside of sport involvement is much more difficult as without an interest or connection to the sport, people are highly unlikely to want to volunteer their time.
- Future volunteering in club sport is strongly linked to life stage. Overall, families are the most likely to volunteer in club sport in the next 12 months, with half (51%) of those likely to volunteer in club sport in the next 12 months having children at home under 21 years.
- Market Segmentation for Sport Participation – Volunteers 2012-13 Research Report, Victoria Parr, Tabitha Lucas, Marcail Arbuthnot, Latitude Insights for the Australian Sports Commission, (July 2013). The primary purpose of the Market Segmentation for Volunteers (the Study) was to identify the core set of attitudes, motivators, needs and barriers that underpin Australians’ decisions to volunteer in sport (including at club level and other types of sports related volunteering) as compared to other voluntary activities, and to use this information to develop a needs-based market segmentation model of Australian sports volunteers.
- The main barrier for those not currently volunteering in club sport was lack of involvement or interest. Acquisition strategies for volunteers need to be linked with strategies designed to increase other forms of participation (e.g., playing or fan engagement).
- One in 3 (30%) of Australians aged 14-75 who were not currently volunteering in club sport, reported they would volunteer if they were simply asked to do so.
- Sport and Physical Recreation: a statistical overview, Australia 2012, Australian Bureau of Statistics, (2012) Final report (ceased). This report provides information on the demographics and motivations of sport volunteers. Volunteers in sports organisations reported a variety of reasons for volunteering, with the three main reasons being: (1) to help others in the community (53% of volunteers); (2) personal satisfaction (46%); and, (3) personal or family involvement (46%). Other key points from the report include:
- 93% of sport and recreation volunteers participated in organised sport as a child. The ethos of volunteerism is ‘putting something back’ into the sport system that made an impact upon that person’s overall development.
- Sport and recreation volunteers are involved in a range of activities, about half of all sports volunteers also volunteered in another type of organisation outside of sport.
- Understanding volunteer motivations and concerns in coaching and officiating basketball: implications for sport policy, Meghan Casey, Jack Harvey, Melanie Charity, et al., BMC Public Health, Volume 23, article 946, (May 2023). For many years the sector has faced challenges to volunteer recruitment and retention, especially due to the increased bureaucratic and compliance demands in operating community sports clubs. This research examined volunteer intentions and motivations in coaching and officiating in basketball and explored factors influencing their decision to return to COVID-safe basketball. Data was collected in Victoria Australia during July 2020 before basketball had the chance to return from the first Australian-wide COVID-19 lockdown. Volunteers had positive intentions to return to basketball following COVID-19 restrictions because it was fun, to help others, or because friends/family were involved. Volunteers were most concerned that others will not comply with COVID-safe policies particularly around isolating when feeling unwell (95%), but also reported concerns about the inconveniences of some COVID-safe policies introduced to return to organised sport (e.g. social distancing, density limits, and enforcing rule changes).
- The determinants of the intention to continue voluntary football refereeing, Thomas Giel, Christoph Breuer, Sport Management Review, Volume 23(2), pp.242-255, (April 2020). The purpose of this research is to identify the factors that determine the intention to continue voluntary refereeing in the context of football in Germany. Analysis reveals the motive of self-orientation, respect shown by athletes, coaches, and spectators towards referees, compatibility of refereeing with one’s occupational and private life, perceived organisational support, and referees’ satisfaction to predict referees’ positive intention to continue with their activity. Simultaneously, experiences of offences during refereeing negatively influence this intention, and younger referees show higher intentions to continue their activity than do older referees. Because volunteer recruitment and retention are expensive, the findings of this study facilitate the improvement of effective retention strategies for the federations responsible for referees.
- Beyond the glamour: resident perceptions of Olympic legacies and volunteering intentions, Richard Shipway, Brent Ritchie, P. Monica Chien, Leisure Studies, Volume 39(2), pp.181-194, (2020). Data were collected in two phases between January 2013 and April 2016 amongst residents living in the borough of Weymouth and Portland. The borough is in the county of Dorset in the South West of England and was the host destination for the sailing events of the 2012 Olympic Games. Our findings revealed that residents’ intention to volunteer post-Games declined between 2013 and 2016. Actual volunteering experience, perceived event legacy, commitment to the community, age and length of residence were found to contribute significantly to future volunteering intentions. While the results provide insights for those seeking to develop event legacy strategies to both recruit volunteers and to better leverage volunteering opportunities, it also cautions the claim of positive volunteering legacy made by the 2012 Games.
- Individual and contextual determinants of stable volunteering in sport clubs, Torsten Schlesinger, Siegfried Nagel, International Review for the Sociology of Sport, Volume 53(1), pp.101-121, (2018). This article addresses factors that influence voluntary sport club (VSC) members’ loyalty to voluntary engagement. The question asked is an issue of VSC volunteers’ commitment whether they decide to quit or continue their engagement. A multilevel approach was used that considered both individual characteristics of volunteers and corresponding contextual features of VSCs to analyse members’ voluntary commitment. Different multilevel models were estimated in a sample of 477 volunteers in 26 Swiss and German VSCs. Results indicated that members’ stable voluntary activity is not just an outcome of individual characteristics such as having children belonging to the club, strong identification with their club, positively perceived (collective) solidarity and job satisfaction. In addition to these factors, the findings confirm the significance of the contextual level. Stable volunteering appears to be more probable in rural VSCs and clubs that value conviviality. Surprisingly, the results reveal that specific measures to promote volunteering have no significant effect on voluntary commitment in VSCs
- Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015). The decision to volunteer can be considered a form of private consumption choice. Individuals have time at their disposal which they can be devoted to work or leisure; volunteering is only one of many choices. Considering both the decline in voluntary service and the necessity for most non-profit sporting clubs to recruit volunteers, it becomes essential to understand the drivers of volunteering. The theoretical model presented by the author contains factors from four domains: (1) demographics (age, gender, cultural background); (2) economic indicators (employment status, income, human capital); (3) sociological indicators (community engagement); and (4) psychological indicators (preferences and experiences). The strength of each factor is estimated using a mathematical model.
- We can do it: Community, resistance, social solidarity, and long-term volunteering at a sport event, Kristiansen E, Skirstad B, Parent M, et al., Sport Management Review, Volume 18(2), pp.256-267, (May 2015). This study aimed to contextualise the long-term commitment found in a whole community of volunteers and to explain this pattern of ‘collective volunteering’ not in terms of individual motivations, but in terms of broader social processes. Data was collected from interviews with volunteers in Norway who took part in events during the years leading up to the 2013 World Cup in ski flying. This research suggests that long-term volunteering can be understood in terms of: (1) a high level of social integration; (2) the creation of a collective identity focused around the sport, and (3) the maintenance and reinforcement of strong community identity and social solidarity.
Access to resources
Where possible, direct links to full-text and online resources are provided. However, where links are not available, you may be able to access documents directly by searching our licenced full-text databases (note: user access restrictions apply). Alternatively, you can ask your institutional, university, or local library for assistance—or purchase documents directly from the publisher. You may also find the information you’re seeking by searching Google Scholar.
A lack of flexibility, personal expenses, and administrative demands may discourage volunteers.
Factors that impact
Investment
Participation in sport, as a player, volunteer, or even a fan, can involve significant investment of time, money, and energy, potentially impacting how and who engages in sport.
Two of the most frequently identified barriers to volunteering are: 15, 16, 18, 24, 31, 32, 33, 47
- Costs (out-of-pocket expenses, travel, meals, training, specialist software/equipment).
- Time (work, family, other commitments or activities, the fear that volunteering will take up too much time).
People are motivated to volunteer when they believe that expected rewards (e.g., learning new skills, social engagement, contributing to the community, etc.) are greater than the expected costs (e.g., time, energy, resources invested, opportunity costs of other activities, either paid or recreational). 27, 52, 53
Rewards and what time and resources individuals can and will invest will vary between individuals and across the life course. For example, research on multicultural volunteers in NSW found that for those who were fluent in English, ‘no time’ and ‘cost’ were the two most common barriers to volunteering. For those who were not fluent ‘no time’ remained the primary barrier, but cost was less of a concern. 38
For these reasons, a lack of flexibility, personal or out of pocket expenses, and administrative demands may discourage people from beginning or continuing to volunteer in a specific organisation, or at all.
Financial investment
Costs, such as out-of-pocket expenses, travel, meals, training, specialist software/equipment and financial constraints including having a lower income or being unemployed are often identified as key barriers to volunteering in sport. 4, 18, 20, 24, 31, 33, 34
Household income
An analysis of data from AusPlay identifies the rates of volunteering by annual household income. 39
These trends are also found in other Australian and international research:
- The ‘Longitudinal Study of Australian Children 2018 Annual Report’ highlighted that adolescents from high-income families (top third) were more likely to volunteer for sporting and recreation groups than adolescents from low-income families (bottom third). The report suggests that this may be because of the cost of participating in sport and recreation activities. 25
- Data from the 2021/22 United Kingdom [UK] Active Lives survey showed around 10% of weekly sport volunteers were from lower socio-economic backgrounds, although they make up 30% of the total UK population. These figures have been relatively stable across recent years. 48, 54
- In 2015, research by Gemba in New Zealand also found that individuals from higher income households volunteered more frequently and were more likely to continue volunteering. Those from lower household income groups were more likely to volunteer for one-off events. 15
Out of pocket expenses
Although it is not an issue for all volunteers, real or potential out of pocket expenses that aren’t reimbursed can impact the decision to start or continue volunteering. 47, 55
In the 2016 ‘State of Volunteering in Australia’ report, 27% of those surveyed who said they would not volunteer in the future indicated that out of pocket expenses were a key factor in their decision. 47
These expenses can include transport or travel (e.g., fuel, parking, vehicle maintenance), technology or telecommunications (e.g., phone, computer, or internet), uniform and/or clothing, and more. 18, 47
The 2016 ‘State of Volunteering in Australia’ report showed that 60% of volunteer respondents incurred out of pocket expenses through their volunteering role. Of the 18% who requested reimbursement, 49% were reimbursed in full, 44% reimbursed in part, and 7% did not receive any reimbursement. 47
Other research has found similar figures:
- The 2021 'NSW State of Volunteering Report' found that volunteers in the State on average paid over $1,900 a year to volunteer. Only around 20% of volunteers were reimbursed approximately 39% of their out of pocket expenses. Suggests that volunteers are donating approximately $5.56 per hour to volunteer on top of their time and skills. 57
- The 2021 'State of Volunteering in Queensland Report' identified that Queensland volunteers on average over $1,600 a year to volunteer. On average, volunteer-involving organisations are reimbursing only 11.4%, or $182, to volunteers. This means on top of their valuable time and skills, volunteers themselves are donating nearly $4.76 per hour to volunteer. It is noted that this ‘hidden’ cost has the potential to exclude many who cannot afford the act of volunteering. 58
- The 2020 ‘State of Volunteering in Victoria’ report estimated that on average volunteering cost Victorian volunteers $1,700 a year, suggesting that volunteer-involving organisations (VIOs) were, on average, reimbursing only one dollar for every eight dollars a volunteer spends on volunteering. This suggests that on top of their valuable time, volunteers were donating nearly $6.70 per hour to volunteer (after reimbursements). 13
- The 2019 'State of Volunteering Report Tasmania' found that individual volunteers spent on average $990 per hour per year of their own money on volunteering, effectively $4.03 per hour to volunteer. On average, volunteers were reimbursed $70.37 per year, 7% of their out-of-pocket expenses. Less than 8% of volunteers were reimbursed at all. 59
- National research by ANU reported by Volunteering Australia in 2022 found that, for those surveyed, 31% of volunteers who incurred expenses in their volunteer role did not apply for reimbursement (even though it was offered), 14% were reimbursed in full, 13% reimbursed in part, and 41% indicated that reimbursement was not available or offered. The average amount that volunteers spent personally on volunteering in the previous 12 months (after reimbursement) was $582.83. 17% of non-volunteers indicated that they do not volunteer due to financial reasons 47
As part of the 2016 ‘State of Volunteering in Australia’ report, volunteer involving organisations (VIOs) were also surveyed. Many indicated that they had limited financial resources to commit to volunteering programs or expenses. When asked whether they reimbursed volunteers for out of pocket expenses, 22% said always, 51% said only if pre-approved, 16% occasionally, and 11% never did. 47
Suggestions for how to reduce financial, out of pocket expenses for both formal and informal volunteers include providing tax-back measures, vouchers (e.g., parking or fuel vouchers), or providing things like free transport. 34, 47 However, these options may require either government or administrative changes for organisations.
National Standards
Volunteering Australia’s ‘National Standards for Volunteer Involvement’ already recommend that organisations have a policy and procedure for reimbursement of volunteer out of pocket expenses (preferably in full) as part of Standard 2: Commitment to Volunteer Involvement’. 56
This requirement sought to ensure that organisations allocated sufficient resources (including financial) to volunteer involvement and that volunteers were not out of pocket for expenses incurred while volunteering for them. 44, 47
Considering that in 2016, 82% of volunteers were not requesting reimbursement from their organisation, and a 2019 report by Volunteering Australia and the Settlement Council of Australia found that only 47% of organisations surveyed were providing any reimbursement to volunteers many organisations do not appear to be meeting this Standard and may not have fully considered the impact this can have on recruitment and retention. 44, 47
Time investment
Competing commitments over each person’s life course (e.g., increased/decreased work or study periods, having children, retirement, etc.) vary the amount of time they have available to volunteer.
Time pressures, including personal and work commitments, the ‘opportunity cost’ (e.g., taking time away from other valued activities such as other leisure activities, time with family and friends, paid work, etc.) and the inflexibility of volunteering activities are some of the most significant factors impacting people’s willingness to start or continue volunteering. 12, 15, 18, 31, 32, 34, 38, 47, 53, 55
The most recent Australian Bureau of Statistics ‘General Social Survey’ found that: 8
- Australians had volunteered for 489.5 million hours in 2020 and 596.2 million hours in 2019.
- The main reason given by people who did not volunteer through an organisation in thesurvey period was 'No time (family / work commitments)' (52%).
- One third (33%) of Australians reported 'Always' or 'Often' feeling rushed for time [which may impact their willingness or ability to volunteer].
Research for the Australian Sports Commission’s ‘Market Segmentation for Volunteers’ found that: 6, 12
- 55% of club sport volunteers volunteered over a season, 24% year-round, and 20% on an irregular or as needed basis. Both seasonal and year-round volunteers generally volunteered at least weekly.
- Regardless of whether volunteering was year-round or seasonal, approximately two-thirds of club sport volunteers (64-67%) volunteered at least weekly, and 52% of weekly club sport volunteers gave more than 10 hours a week.
- Especially in sport, respondents tended to believe that most volunteer roles would be time consuming, highly scheduled, and with little flexibility, e.g., would take up several hours every Saturday morning. People rarely considered that volunteer activities could be more short term, occasional, or ad hoc.
- The overwhelming perception that volunteering required significant time commitment led many to dismiss the idea of volunteering without finding out what might actually be required:
- 25% of non-volunteers agreed or strongly agreed “there is too much commitment involved in volunteering’ vs 16% of volunteers.
- 26% of non-volunteers agreed or strongly agreed ‘volunteering does/would take up too much of my time’ vs 16% of volunteers.
- Some volunteers also felt that volunteer roles would require more time than was ‘advertised’ and that they would feel pressured to do more. This was often based on an individuals’ previous experience.
Research suggests that the decision to volunteer involves two distinct time related decisions, the decision to take part in that activity, and deciding how much time to commit. 22
To reduce time as a barrier, groups for which time is a high cost need volunteering opportunities that require less time (e.g., episodic volunteering, volunteering that can be done from home and/or in a flexible timeframe, or activities requiring only a small amount of time on a regular basis). 34
- Factors influencing older adults’ decisions to volunteer, Tim Windsor, Leeann Mahlo, Susan Gordon, et al., Volunteering Australia, (July 2023). To create sustainable opportunities that support volunteering among older adults, it is first important to understand the factors that influence older people’s decisions about whether to volunteer. Previous Australian research has identified the perceived need for training, a greater flexibility in and diversity of options available to volunteers, and more opportunities for intergenerational volunteering as key incentives identified by older adults. More recent Australian research identified the flexibility and variety of available roles and importance of feeling valued as a volunteer, along with opportunities for intergenerational and/or cross-cultural exchange, and ultimately, ability to derive meaning and sense of purpose as incentives. Barriers to volunteering include negative perceptions of volunteer activities, fear of ageism and concerns regarding increasing regulatory constraints on organisations, as well as out-of-pocket expenses (e.g., associated with transport/travel and telecommunications), and for most non-volunteers, being “too busy”.
- Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et al., Volunteering Australia, (October 2022). The focus of this report is the volunteer perspective. We explore the characteristics of volunteers and volunteering and how this has changed over the last decade and throughout the COVID-19 pandemic. The research draws on several data sources, including the ANUpoll series of surveys with the most recent data collected in April 2022.
- NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022). The purpose of this research is to explore the meaning and lived experience of multicultural volunteering in New South Wales (NSW), Australia. Whereas there is an emerging body of Australian and international research on the volunteer experiences of specific ethnic and cultural groups, there is no significant literature on the collective experience of those who do not predominantly identify as Anglo-Australian. This study reveals a number of new insights that will confirm with evidence and occasionally challenge the assumptions of those familiar with and new to multicultural volunteering.
- General Social Survey, Australian Bureau of Statistics, (June 2021), latest release. During the time that the GSS was conducted in 2020, initiatives were in place to help reduce the spread of COVID-19 and support the economy. Because of changed methodology and the impact of COVID-19 restrictions on the Australian population, care should be exercised when making comparisons with previous years. This report provides a breakdown of the volunteer characteristics:
- Australians had volunteered for 489.5 million hours in 2020 and 596.2 million hours in 2019.
- The main reasons given by people who did not do any voluntary work through an organisation in the 12 months prior to the survey in 2020 were 'No time (family / work commitments)' (52%) and 'Not interested / no need' (33%).
- One third of Australians (33%) reported 'Always' or 'Often' feeling rushed for time. [this may impact willingness or ability to volunteer].
- Active Lives: Adult Survey, November 2021/22 Report, Sport England, (April 2023). The report found that people from lower socio-economic groups were less likely to volunteer (making up only 10% of weekly sport volunteers although they make up 30% of the total population). These figures have been quite stable, with similar results reported in the 2019/20 report (making up only 11% of volunteers although they make up 31% of the population).
- NSW State of Volunteering Report, Institute of Project Management for NSW Government and The Centre for Volunteering, (July 2021). This in-depth analysis showcases the characteristics of volunteers, volunteering and volunteer-involving organisations. It produces a detailed cost-benefit analysis of the social, cultural and economic impacts of volunteering on communities in NSW. Some of the key findings include:
- Volunteers contributed over 1.5 billion hours in 2020, with individuals volunteering for an average of 5.6 hours every week.Approximately 4.4 million NSW residents also gave of their time ‘informally’ to other, non-household or non-family members in 2020, through acts such as domestic work, transport and child-care.
- New South Wales volunteers on average pay over $1,900 a year to volunteer. On average, only 20.2% of volunteers are reimbursed approximately 38.7% of their outof-pocket expenses. This means on top of their valuable time and skills, volunteers themselves are donating approximately $5.56 per hour to volunteer.
- Ultimately, across the 12 months of 2020, the value of volunteering to New South Wales was approximately $127 billion. This is the sum of commercial benefits worth $53.1 billion and civic benefits valued at $74.1 billion. This figure includes the $64.8 billion it would cost to replace the labour that volunteers contribute to New South Wales and represents a net return of approximately $3.30 on every dollar invested by all stakeholders.
- State of Volunteering in Queensland 2021 Report, Volunteering Queensland, (2021). Over 3.0 million (or 75.7% of) Queenslanders over 18 years of age volunteered in 2020. This includes people who volunteered formally with organisations, as well as those who do not have an affiliation with an organisation but contributed informally to their communities. Some key findings included:
- Volunteers contributed over 900 million hours in 2020 and individuals volunteered for an average of 5.7 hours every week. Across the twelve months of 2020, the value of volunteering to Queensland was almost $84 billion. This is the sum of commercial benefits worth $41.8 billion and civic benefits valued at $42.2 billion. These figures include the $37.1 billion it would cost to replace the labour that volunteers contribute to Queensland as well as $6.3 billion in contributions to Queensland’s Gross State Product. This represents a return of approximately $4.10 on every dollar invested.
- Queensland volunteers on average over $1,600 a year to volunteer. On average, volunteer-involving organisations are reimbursing only 11.4%, or $182, to volunteers. This means on top of their valuable time and skills, volunteers themselves are donating nearly $4.76 per hour to volunteer. It is noted that this ‘hidden’ cost has the potential to exclude many who cannot afford the act of volunteering.
- The COVID-19 pandemic has significantly disrupted volunteer patterns in Queensland. For instance, volunteers noted an increase of 15.2% in online/at home volunteering from 2019 to 2020.
- State of Volunteering in Victoria 2020, Volunteering Victoria, (October 2020). Across the 12 months of 2019, the value of volunteering to Victoria was $58.1 billion dollars. This includes the $19.4 billion it would cost to replace the labour that volunteers contribute to Victoria as well as $8.2 billion in contributions to Victoria’s Gross State Product. This represents a net return of approximately $3.70 on every dollar invested. It is also costing Victorian volunteers on average over $1,700 a year to volunteer. On average, volunteer-involving organisations (VIOs) are reimbursing only one dollar for every eight dollars a volunteer spends on volunteering. This means on top of their valuable time, volunteers are donating nearly $6.70 per hour to volunteer after reimbursements. This report outlines the hidden costs of volunteering, for both volunteers and VIOs. These findings should guide VIOs and governments on how to reduce the financial burden being placed on volunteers, which has the potential to exclude many who cannot afford the act of volunteering.
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities.
- Adolescents from high-income families (top third) had higher odds of volunteering for sporting and recreation groups (about 30 percentage points higher), and lower odds of volunteering for church or religious groups (45 percentage points lower) than adolescents from low-income families (bottom third). This may be associated with the cost of participating in particular activities, e.g., cost of uniforms.
- Volunteering and Settlement in Australia: A snapshot, Volunteering Australia, Settlement Council of Australia, (May 2019). Volunteering Australia and the Settlement Council of Australia have conducted a National Survey on Volunteering and Settlement in Australia to inform our findings. Volunteers can face a number of barriers that can detract from their volunteer experience. Volunteers frequently report that increasing red tape, a lack of flexibility and organisations refusing to reimburse for out-of-pocket expenses can act as an enormous deterrent and inhibit the things they do as volunteers.
- The Social and Economic Sustainability of WA’s Rural Volunteer Workforce, Kirsten Holmes, Amanda Davies, Leonie Lockstone-Binney, et al., Bankwest Curtin Economics Centre, Report No. 22/19, (February 2019). Study identified how rural communities in WA are addressing the challenges of recruiting and retaining volunteers at a time of unprecedented demographic change and increasing pressure on the rural volunteer workforce. It identified the critical role of volunteering in creating a sense of community wellbeing and delivering essential services in rural areas. It also presents the strategies volunteers and voluntary organisations are using to sustain the rural volunteer workforce.
- The state of volunteering report Tasmania 2019, Volunteering Tasmania, (2019). There are 68.6% (or 297,000) Tasmanians over 15 years of age who volunteer in Tasmania. This report gives us a snapshot of the findings and highlights from the 2019 research. Detailed findings, including the survey tools used, are available in the full State of Volunteering in Tasmania report.
- State of Volunteering in Australia report, Volunteering Australia/PWC, (April 2016). Volunteering Australia and PwC have conducted a survey to analyse the current state of volunteering in Australia, and to identify opportunities to maximise the potential of the volunteer workforce. The report investigates the following questions: Are the current volunteer engagement and management practices appropriate for the future? Is there alignment between the types of roles volunteers want to undertake, the sectors they are interested in volunteering in, and the needs of volunteer involving organisations? What is the appropriate framework to support informal volunteering? What are the necessary steps that need to be taken to future proof volunteering? Sport is included as one of the industries/areas of volunteer participation investigated.
- Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015). This report was commissioned to better inform the New Zealand sport sector; having three objectives: (1) understanding the underlying drivers and the level of engagement; (2) viewing sport as seen by its consumers; and (3) providing detailed analysis of key measures. Data was weighted by age, gender and location according to the latest New Zealand Census.
- Market Segmentation Study for Volunteers, Australian Sports Commission, (2014). The key findings of this research help identify the motivations of volunteers in the sport sector. This study identified ten segments among the Australian adult population, five are considered to be likely sources for the recruitment and retention of volunteers to the sport sector: Happy Helpers, Community Committed, Overcommitted, Opportunists, and Altruists. There are also five segments of the population less likely to become volunteers: Self Servers, Sidelined, Occupied Observers, Well Intentioned, and Uninvolved. This research confirms that the sport sector is doing some things really well, with nearly all club volunteers reporting they were satisfied with their experience. Motivations for volunteering fall into three broad categories: emotional, experiential and tangible. The Study found that among the more tangible motivations for volunteering, the social benefits offered are key motivators for many who currently volunteer. Those current club sport volunteers who are likely to continue volunteering in club sport will do so for the enjoyment of having a role to play in the sport club and organisation (51%), and / or because of their child’s continued involvement (50%). The study also provides key insights for the sport sector to better understand their volunteer workforce and how they might need to manage them into the future.
- Market Segmentation for Sport Participation – Volunteers 2012-13 Research Report, Victoria Parr, Tabitha Lucas, Marcail Arbuthnot, Latitude Insights for the Australian Sports Commission, (July 2013). The primary purpose of the Market Segmentation for Volunteers (the Study) was to identify the core set of attitudes, motivators, needs and barriers that underpin Australians’ decisions to volunteer in sport (including at club level and other types of sports related volunteering) as compared to other voluntary activities, and to use this information to develop a needs-based market segmentation model of Australian sports volunteers.
- Recruitment and retention of volunteers: A rapid literature review, Melanie Randle, Samantha Reis, NSW Family and Community Services, (2013?). This rapid literature review synthesises existing research on volunteering in Australia. It focuses specifically on motivations, barriers and facilitators to volunteering among different segments of the population, and the application of marketing concepts to provide insight into the volunteering marketplace and understand volunteering behaviour. In addition it reviews publicly available evaluations of previous social marketing campaigns that are designed to recruit volunteers to assess their effectiveness.
- Sport and Physical Recreation: a statistical overview, Australia 2012, Australian Bureau of Statistics, (2012) Final report (ceased). This report provides information on the demographics and motivations of sport volunteers. Volunteers in sports organisations reported a variety of reasons for volunteering, with the three main reasons being: (1) to help others in the community (53% of volunteers); (2) personal satisfaction (46%); and, (3) personal or family involvement (46%). Other key points from the report include:
- There appears to be an association between rates of volunteering and socio-economic status – lower rates of volunteering being associated with socio-economic disadvantage.
- Sports and Cultural Volunteering: Competitive or Complementary Activities? Kirstin Hallmann, Cristina Muñiz Artime, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, Volume 34, pp.263–275, (2023). The findings suggested that sports and cultural volunteering were complementary activities. Thus, promoting volunteering in one of the domains positively affected volunteering in the alternative domain. Parental volunteering, religiosity, and education were primary drivers of both types of volunteering. However, differences in some determinants have also been found. For example, volunteering in culture was predominantly female, while male volunteers dominated sports.
- The Opportunity Costs of Volunteering: Evidence From Germany, Sören Wallrodt, Lutz Thieme, Nonprofit and Voluntary Sector Quarterly, Volume 52(5), (October 2022). This study analyzes the effect of opportunity costs on the decision to volunteer, the extent of volunteering, and how opportunity costs are related to competing volunteering activities. Our results reveal that opportunity costs operationalized as net wage per hour had the predicted negative effect on the extent of volunteering but a positive effect on the decision to volunteer. When the individual hourly net wage of the surveyed volunteers is applied, volunteering has average opportunity costs of about 14€/h. As volunteering competes with other activities, we assigned opportunity costs to different activities such as family, hobbies, paid work, or spending time with friends. Results show that, overall, opportunity costs of volunteering are especially related to family activities and less so to paid work. This implies that volunteering activities, in general, compete with family activities rather than with paid work or other activities.
- The determinants of the intention to continue voluntary football refereeing, Thomas Giel, Christoph Breuer, Sport Management Review, Volume 23(2), pp.242-255, (April 2020). The purpose of this research is to identify the factors that determine the intention to continue voluntary refereeing in the context of football in Germany. Analysis reveals the motive of self-orientation, respect shown by athletes, coaches, and spectators towards referees, compatibility of refereeing with one’s occupational and private life, perceived organisational support, and referees’ satisfaction to predict referees’ positive intention to continue with their activity. Simultaneously, experiences of offences during refereeing negatively influence this intention, and younger referees show higher intentions to continue their activity than do older referees. Because volunteer recruitment and retention are expensive, the findings of this study facilitate the improvement of effective retention strategies for the federations responsible for referees.
- Olympic Volunteers: the case of 2018 Games, Keunsu Han, Yong-Yeon Ji, Jin Dong Park, Journal of Sport and Recreation Management, Volume 16(2), pp.51-62, (2019). The role of volunteers has become a core component for the overall success of major international sport events. In recent years, the Olympics, considered to be the world’s biggest sporting event could not be hosted without the contribution of a large number of volunteers. From the large number of volunteers, the Olympic organizing committee could not only obtain a huge financial advantage but also create a positive energy and culture. Despite the significance of volunteers in the Olympics, research on Olympic volunteers’ motivations is still limited. Therefore, the purpose of this study is to examine the relationship between the motives and future intentions of volunteers at the 2018 Olympics, and investigate the factorial structure of the Motivation Scale adapted for this study. Data were collected from a volunteer sample of 36 individuals who offered their services at the 2018 Olympic Games. The results from the ordinary least squares (OLS) regression show that only the “Volunteer Attachment” variable out of the four factors of volunteer motivation has a significantly positive relationship with volunteers’ future intention. This study will provide information that could enhance effective volunteer recruitment and retention in the Olympics.
- Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015). The decision to volunteer can be considered a form of private consumption choice. Individuals have time at their disposal which they can be devoted to work or leisure; volunteering is only one of many choices. Considering both the decline in voluntary service and the necessity for most non-profit sporting clubs to recruit volunteers, it becomes essential to understand the drivers of volunteering. The theoretical model presented by the author contains factors from four domains: (1) demographics (age, gender, cultural background); (2) economic indicators (employment status, income, human capital); (3) sociological indicators (community engagement); and, (4) psychological indicators (preferences and experiences). The strength of each factor is estimated using a mathematical model.
Access to resources
Where possible, direct links to full-text and online resources are provided. However, where links are not available, you may be able to access documents directly by searching our licenced full-text databases (note: user access restrictions apply). Alternatively, you can ask your institutional, university, or local library for assistance—or purchase documents directly from the publisher. You may also find the information you’re seeking by searching Google Scholar.
- Online volunteering: Unlocking untapped potential, Debbie Haski-Leventhal, Irit Alony, Paul Flemons, et al., Volunteering Australia, (November 2022).
- Understanding Motivations to Volunteer, Arthur Stukas, Sarah Wilson, Volunteering Australia, (September 2022).
- A systematic review of motivation of sport event volunteers, Kim, Eunjung, World Leisure Journal, Volume 60(4), pp.306-329, (2018).
- How can we bolster Australia’s depleted army of volunteers to match the soaring demand for their services? Amanda Davies, The Conversation, (17 May 2023).
- Corporate volunteering: Implications for policy and practice, Debbie Haski-Leventhal, Volunteering Australia, (September 2022).
- Market Segmentation Study for Volunteers, Australian Sports Commission, (2014). [asset 802570]
- The future of sport volunteering, Australian Sports Commission, (April 2021).
- General Social Survey, Australian Bureau of Statistics, (June 2021), latest release.
- Understanding volunteer motivations and concerns in coaching and officiating basketball: implications for sport policy, Meghan Casey, Jack Harvey, Melanie Charity, et al., BMC Public Health, Volume 23, article 946, (May 2023).
- Individual and contextual determinants of stable volunteering in sport clubs, Torsten Schlesinger, Siegfried Nagel, International Review for the Sociology of Sport, Volume 53(1), pp.101-121, (2018).
- Givers: Recruit, manage and retain your volunteers more effectively, Join in, Sport + Recreation Alliance, Simetrica, (April 2017).
- Market Segmentation for Sport Participation – Volunteers 2012-13 Research Report, Victoria Parr, Tabitha Lucas, Marcail Arbuthnot, Latitude Insights for the Australian Sports Commission, (July 2013).
- Volunteers in Victoria, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link]
- Motivations for volunteering in an adapted skiing program: implications for volunteer program development, Martha Sanders, Stephen Balcanoff, Disability and Rehabilitation, Volume 44(23), pp.7087-7095, (2022).
- Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015).
- Pathways to culturally diverse volunteering towards COVID-19 recovery: research report, Mursha Gapasin, Thu-Trang Tran, Marijke Fotia, Volunteer West, (November 2021).
- Pioneer volunteers: the role identity of continuous volunteers at sport events, Fairley S, Green B, O’Brian D, et al., Journal of Sport and Tourism, Volume 19(3-4), pp.233-255, (2014).
- Factors influencing older adults’ decisions to volunteer, Tim Windsor, Leeann Mahlo, Susan Gordon, et al., Volunteering Australia, (July 2023).
- Gender and Volunteering at the Special Olympics: Interrelationships Among Motivations, Commitment, and Social Capital, Kirstin Hallmann, Anita Zehrer, Sheranne Fairley, et al., Journal of Sport Management, Volume 34(1), pp.77-90, (2020).
- AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021).
- Beyond the glamour: resident perceptions of Olympic legacies and volunteering intentions, Richard Shipway, Brent Ritchie, P. Monica Chien, Leisure Studies, Volume 39(2), pp.181-194, (2020).
- Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015).
- We can do it: Community, resistance, social solidarity, and long-term volunteering at a sport event, Kristiansen E, Skirstad B, Parent M, et al., Sport Management Review, Volume 18(2), pp.256-267, (May 2015).
- Motivations of Sport Volunteers in England A review for Sport England, Geoff Nichols, Eddy Hogg, Ryan Storr, et al., University of Sheffield, University of Kent, Victoria University for Sport England, (January 2016).
- Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019).
- The great (volunteer) resignation: An evidence-based strategy for retaining volunteers, Vivien Forner, Djurre Holtrop, Darja Kragt, et al., Volunteering Australia, (September 2022).
- The determinants of the intention to continue voluntary football refereeing, Thomas Giel, Christoph Breuer, Sport Management Review, Volume 23(2), pp.242-255, (April 2020).
- The impact of volunteer experience at sport mega‐events on intention to continue volunteering: Multigroup path analysis, Hyejin Bang, Gonzalo Bravo, Katiuscia Mello, et al., Journal of Community Psychology, Volume 47(4), pp.727-742, (May 2019).
- Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events, Daehwan Kim, Chanmin Park, Hany Kim, et al., Sustainability, Volume 11(7), pp.242-255, (March 2019).
- Assessing volunteer satisfaction at the London Olympic Games and its impact on future volunteer behaviour, Minhong Kim, Steven Suk-Kyu Kim, May Kim, et al., Sport in Society, Volume 22(11), pp.1864-1881, (2019).
- Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et.al., Volunteering Australia, (October 2022).
- The Social and Economic Sustainability of WA’s Rural Volunteer Workforce, Kirsten Holmes, Amanda Davies, Leonie Lockstone-Binney, et al., Bankwest Curtin Economics Centre, Report No. 22/19, (February 2019).
- State of Volunteering in Victoria 2020, Volunteering Victoria, (October 2020).
- Recruitment and retention of volunteers: A rapid literature review, Melanie Randle, Samantha Reis, NSW Family and Community Services, (2013?).
- Volunteering in sport is more prevalent in small (but not tiny) communities: Insights from 19 countries, Balish S, Rainham D, Blanchard C, International Journal of Sport and Exercise Psychology, Volume 16(2), pp.203-213, (2018).
- Volunteering in Australia 2022: The organisation perspective, Kirsten Homes, Patrick Dunlop, Leonie Lockston-Binney, et al., Volunteering Australia, (October 2022).
- Volunteering inclusion for people from CALD backgrounds, Carissa Jedwab, Volunteering Australia, (July 2023).
- NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022).
- AusPlay Data Portal: Volunteers in non-playing roles, Australian Sports Commission, (accessed 6 September 2023).
- Volunteer groups tap into 'elixir of youth' in WA after rebranding on social media, Kate Leaver, ABC Radio Perth, (16 February 2022).
- National, state and territory population: Statistics about the population and components of change (births, deaths, migration) for Australia and its states and territories, Australian Bureau of Statistics (ABS), (December 2022).
- Youth volunteering in Australia: An evidence review, Walsh L and Black R, Australian Research Alliance for Children and Youth (ARACY), (2015).
- Australian kids need active, sporty parents, Australian Sports Commission, (2017).
- Volunteering and Settlement in Australia: A snapshot, Volunteering Australia, Settlement Council of Australia, (May 2019).
- Action research with parkrun UK volunteer organizers to develop inclusive strategies, Simone Fullagar, Sandra Petris, Julia Sargent, et al., Health Promotion International, Volume 35(5), pp.1199–1209, (October 2020).
- Development of a model of diversity, equity and inclusion for sport volunteers: an examination of the experiences of diverse volunteers for a national sport governing body, Eric Legg, Erika Karner, Sport, Education and Society, Volume 26(9), pp.966-981, (2021).
- State of Volunteering in Australia report, Volunteering Australia/PWC, (April 2016).
- Active Lives: Adult Survey, November 2019/20 Report, Sport England, (April 2021).
- Sport and Physical Recreation: a statistical overview, Australia 2012, Australian Bureau of Statistics, (2012) Final report (ceased).
- Building Inclusive Communities in Youth Sport for Lesbian-Parented Families, Dawn Trussell, Journal of Sport Management, Volume 34(4), pp.367-377, (June 2020).
- Volunteers: Market Segmentation, Australian Sports Commission, (May 2014).
- Olympic Volunteers: the case of 2018 Games, Keunsu Han, Yong-Yeon Ji, Jin Dong Park, Journal of Sport and Recreation Management, Volume 16(2), pp.51-62, (2019).
- The Opportunity Costs of Volunteering: Evidence From Germany, Sören Wallrodt, Lutz Thieme, Nonprofit and Voluntary Sector Quarterly, Volume 52(5), (October 2022).
- Active Lives: Adult Survey, November 2021/22 Report, Sport England, (April 2023).
- What happened to Australia’s volunteer army? Herman Tse, Kohyar Kiazad, Monash University Lens, (18 October 2022).
- The National Standards for Volunteer Involvement, Volunteering Australia, (2015).
- NSW State of Volunteering Report, Institute of Project Management for NSW Government and The Centre for Volunteering, (July 2021).
- State of Volunteering in Queensland 2021 Report, Volunteering Queensland, (2021).
- The state of volunteering report Tasmania 2019, Volunteering Tasmania, (2019).
- The volunteer capacity of community sports clubs to support women and girls in sport, Change Our Game, (2023).
- Youth Volunteering: Key Statistics, Volunteering Australia, (August 2023).
- National Sport Participation Strategy: Brief results, Australian Sports Commission, (accessed 9 November 2023).
- Sport Volunteering in Europe: Realities, opportunities and challenges, V4V: Skills acquired through volunteering in sport project, European Observatoire of Sport and Employment, (October 2023).
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